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The Brief

The most important stories for you to know today
  • "Community Beacons" highlights five historic signs
    A lit neon sign sits atop a high-rise building. "The BROADWAY" is white and below it "HOLLYWOOD" is lit in blue. Three billboards are lit up on top of what appears to be another building on the right. Another neon sign reading "Plaza Hotel" is partially lit. "Hotel" is in white, and only the vertical line of the "p" and the "la" in "Plaza" are lit in red script.
    The Broadway Hollywood sign, originally meant to draw customers to the department store. It's now a luxury apartment building. The Museum of Neon Art (MONA) helped re-light the sign.

    Topline:

    The Museum of Neon Art (MONA) just launched a new digital guide to five historic neon signs across L.A. County that you can access on your smartphone. Titled "Community Beacons," the guide features historic photos and audio interviews with historians, preservationists and business owners.

    Why it matters: What is the big deal about neon signs? MONA Executive Director Corrie Siegel says part of it is about memory and also what the signs can tell us about the history of our communities. And while they can kind of fade into the background, or might just seem like tools to sell you something, Siegel says the signs are all also “little miracles” too, when you really think about it.

    Preserving them also requires a lot of skill and expertise, so many signs from the golden age of neon didn't survive. But L.A. is home to some of the most intact neon signs in the country.

    The backstory: MONA researcher Maya Abee, who managed the “Community Beacons” project, drew from her experience developing some neon sign walking guides for museum members and neon enthusiasts during the pandemic, when MONA’s doors were closed. For the new digital guide, she enlisted the help of community volunteers to help select the signs to include and do research on their histories. The project was funded by a grant from The National Trust for Historic Preservation.

    What's next: To access the guide, download the free Bloomberg Connects app and search for “MONA,” or scan the MONA QR codes outside all five neon sign locations.

    Go deeper:

    Art. Science. History. Culture.

    If you’re having a conversation with someone who knows a lot about neon signs, it won’t be hard to touch on all of those topics, and maybe even a few more.

    And now, you can have a similar experience even when you’re on your own, thanks to a new “digital guide” put together by the Museum of Neon Art (or MONA) in Glendale.

    ‘Community Beacons’ in L.A.

    The guide is called “Community Beacons,” and it’s accessible through the Bloomberg Connects app, which is used by lots of different museums around the world.

    For each of the five neon signs included in the guide, there are historical photographs you can scroll through. There are also short audio clips from interviews with preservationists, business owners and historians who explain their cultural and historical significance.

    It’s designed to catch people where they often are — on their phones.

    A photo of the unlit "Sarno's Pizza Di Napoli" neon sign above Sarno's Bakery, with a blue sky in the background. A QR code is below the sign with information about the Museum of Neon Art's digital guide. The top of the circle reads "Community Beacons," and at the bottom: "History Glows Here! Museum of Neon Art."
    A QR code for the Sarno's Bakery neon sign in Los Feliz.
    (
    Courtesy of MONA
    )

    “We thought it would be a really great thing to find ways of making the beautiful signs that are in Los Angeles accessible to people that might not normally make it into a museum, but might use their smartphone to click on a QR code,” MONA Executive Director Corrie Siegel explains.

    “The intent is to show that there is history everywhere.”

    Which neon signs are included in the guide?

    There are five neon signs currently featured in the guide:

    A view looking up at the "Adohr Milk Farm" neon sign on a white building with a blue sky, clouds and part of a palm tree visible above. The "hr" of "Adohr" is lit in red and the rest of the sign is unlit, but the text is still visible from painted red letters.
    The Adohr Milk Farm sign in Pasadena.
    (
    Courtesy of MONA
    )

    MONA researcher Maya Abee, who managed the “Community Beacons” project, drew from her experience developing some neon sign walking guides for museum members and neon enthusiasts during the pandemic, when MONA’s doors were closed.

    For the new digital guide, she enlisted the help of community volunteers to help select the signs to include and do research on their histories.

    A view of the "Jensen's Recreation Center" sign, unlit, with blue sky and clouds in the background. A bowler with a green shirt and white pants on the top left of the sign appears to roll a ball toward pins on the right. The words "Bowling" and "Billiards" are written vertically on the left and right borders of the sign.
    The Jensen's Recreation Center sign in Echo Park.
    (
    Courtesy of MONA
    )

    Some interesting facts about the signs included in the guide:

    • The Jensen’s Recreation Center sign stands out, Abee says, because it’s animated (with a bowler knocking down pins) and because it predates neon. It uses opal glass lettering and incandescent bulbs and is the last of its kind in the U.S.
    • The Gift Fair Chinaware sign is located on the Hong building, named for its owner, Y.C. Hong, who was one of the first Chinese Americans admitted to the California State Bar and the first to own a legal practice in L.A. The guide includes an interview with Celeste Hong, Y.C. Hong’s granddaughter, and a MONA event on April 12 will give participants access to his 1930s-era office.
    • The Adohr Milk Farm sign in Pasadena was covered up during the 1970s and was only recently uncovered when it was converted into Howlin’ Ray’s restaurant in 2022. Chef and owner Johnny Ray Zone decided to preserve the sign, highlighting the “HR” in red (for “Howlin’ Ray’s), with the other lights in the sign flashing blue.

    Why neon matters, especially in L.A.

    Still wondering what the big deal is about neon signs?

    Part of it is about memory and history.

    As Siegel describes it, each neon sign is an object that both “hides in the landscape but is also so visible.” And because of that, they become “important marker[s] for a lot of people's childhoods and a lot of community identity.”

    A pink neon sign reading "Giftfair" in script sits above a set of windows. Below it, a pagoda-style awning is lit in turquoise neon, and in block letters below that, a neon red sign reads "CHINAWARE." All the signs are above a store-front-style entrance with large glass windows. About 6 people are inside talking.
    The Gift Fair Chinaware sign in Chinatown.
    (
    Courtesy of MONA
    )

    And while they can kind of fade into the background, or might just seem like tools to sell you something, Siegel says the signs are also “little miracles” too, when you really think about it.

    “All neon signs are the same state of matter as the sun — they’re plasma. They're the same state of matter as our stars, as the aurora borealis,” Siegel says. “It's this really powerful medium that is responsible for life on this planet.”

    They’re also all handmade by highly skilled artists. And preserving them, according to Abee, “is no small feat at all” because of the delicate, often old equipment involved and the technical expertise needed to maintain it.

    A night view of Hollywood on a vintage postcard. Several neon signs are visible along the street, reading "American Broadcasting Company" in blue, "Bank of America" in red, "The Broadway Hollywood" in white, "Hotel Plaza" in green, "Santa Fe" in white and blue, and "NBC" in blue.
    The Broadway Hollywood neon sign is visible in a vintage postcard.
    (
    Courtesy of MONA
    )

    There were also efforts to actively phase out the use of neon in the past.

    Neon made its way from Europe to the U.S. in the 1920s and was widely adopted by all kinds of businesses to grab the attention of passersby, but by the 1980s the appeal for some city leaders had worn off.

    The flashy signs came to be associated with gambling and drinking and were even outlawed in certain places, including, for a time, Glendale. Abee says that was actually what led to the creation of MONA — by artists looking to preserve neon signs both as an art form and as markers of community history.

    While there are some who say Los Angeles was the home of the first neon sign in the U.S., Siegel says that’s likely not true. But, she says L.A. is still a very “neon-centric” city and home to some of the most intact neon signs in the country.

    “Los Angeles is a really special place to see neon because there is so much that's preserved and there's this kind of aura or mythos around neon in the city that tells us a lot about Los Angeles,” Siegel says. “Even though maybe it's not the first, it's still very important to the city.”

    How to access the guide

    Download the free Bloomberg Connects app and search for “MONA,” or scan the MONA QR codes outside all five neon sign locations.

  • Service from South OC to Oceanside suspended
    A passing train along the coastline.
    Metrolink’s Orange County service between the Laguna Niguel/Mission Viejo and Oceanside stations will be temporarily suspended starting Monday, Oct. 26, through Friday, Oct. 30, due to high tide forecasts.

    Topline:

    Metrolink’s Orange County service between the Laguna Niguel/Mission Viejo and Oceanside stations will be temporarily suspended next week, starting Monday, Oct. 26, through Friday, Oct. 30.

    What lines will run? Orange County Line trains will operate only between L.A. Union Station and the Laguna Niguel/Mission Viejo Station. According to Metrolink, alternate transportation such as buses will not be available.

    Why now? A coastal flood warning is in effect for the entire Orange and San Diego coastline Sunday through Thursday. “Astronomical” high tides could create significant coastal flooding starting Sunday, according to the National Weather Service. Morning high tides could reach nearly 7 feet Saturday morning and are likely to exceed 7.5 or 8 feet by Monday.

    Officials said: “The temporary service adjustment is intended to minimize the potential for widespread delays and cancellations if coastal conditions disrupt rail operations,” Metrolink officials wrote in an announcement Thursday. “This shift will also reduce competing rail traffic and shorten potential weather-related delays for other carriers, including Amtrak Pacific Surfliner and freight trains, that operate along the beachfront corridor near San Clemente.”

    Background: The service suspension is along the troubled rail corridor from South Orange County to the San Diego County line. Erosion and landslides along the coastal rail have caused disruptions since 2021.

    Dig deeper … The OC Transit Authority is in the middle of creating its 30-year plan for the coastal rail. 

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  • E-bike criminal charges
    More than a dozen e-bikes parked in front of a metal fence with a sign on it that reads "Newport Theatre Arts Center."
    Students at Ensign Intermediate School have been parking their e-bikes in the neighborhood since the district outlawed them on elementary and middle school campuses.

    Topline:

    The Orange County District Attorney’s Office filed charges Wednesday against six parents and one relative of children involved in illegal e-motorcycle use. O.C. District Attorney Todd Spitzer joined AirTalk, LAist 89.3's daily news show, to talk about the charges and rising e-bike-related incidents.

    What he's saying: "We have about a 430% increase in emergency room visits by young people today, underage minors, who are being injured as a result of these e-bikes," Spitzer said, referring to incidents in Southern California.

    A growing issue: Spitzer pointed out that Wednesday’s charges are the latest in a growing number of cases involving e-bikes, including one incident that resulted in a 13-year-old rider’s death.

    Why charge the parents? Spitzer clarified that parents are not being charged with a crime just for giving their child an e-bike. "We're filing when the adult who's responsible for the actions of that child has additional special knowledge that their kid is a danger to the community and, in most cases, to themselves," he said, such as a history of reckless riding or knowledge of illegal modifications.

    Example: In the case of the 13-year-old who died after crashing his e-motorcycle, his father could face up to six years in prison.

    Listen to the full conversation:

    Listen 9:51
    Orange County D.A. announces charges tied to e-bike usage

  • Book vendors, panels and more return Nov. 14
    A line of books sit spine-up on a table.
    The third annual OC Book Fair returns to Old Town Tustin on Nov. 14.

    Topline:

    The third annual OC Book Fair returns to Old Town Tustin on Nov. 14 with bookish activities, local authors, shopping and more. A portion of El Camino Real will be closed for the free event.

    What to expect: Attendees will be able to watch author talks, get books signed, participate in community roundtables and more. The fair lineup features indie bookstores, including local shops like Arvida Book Co., Heartbound Book Shop and the Untold Story Bookstore.

    What you need to know: The fair will take place from 10 a.m. to 5 p.m. along El Camino Real between Main and Second streets and on Third Street between C Street and Prospect Avenue.

    What about parking? Free street parking will be available throughout Old Town Tustin, as well as at the Tustin Public Library and the Civic Center. More free parking will also be available at the C Street Parking Structure, located behind 158 W. Main St.

    For more info: Visit the OC Book Fair site.

  • Becerra and Hilton's plans unclear
    Xavier Becerra, left, and Steve Hilton, right, stand at separate white podiums on a CNN debate stage. Becerra has a medium skin tone and wears thin-framed glasses, a dark suit, white shirt and maroon tie, while Hilton has a light skin tone and a short light beard and wears a navy jacket over an open-collared white shirt.
    From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026

    Topline:

    In September, Gov. Gavin Newsom unveiled what is likely one of the last large climate announcements of his tenure: California will move forward with linking its decade-old carbon market with a newly formed market in Washington state, aiming to merge it with the market California already shares with Quebec. Newsom said California was “choosing certainty, partnership, and clean energy” amid a stream of federal climate policy rollbacks. As Newsom leaves his post, many policy and climate experts say the adjustments to the program put California’s climate goals further out of reach. The program provides billions of dollars in funding for climate and other programs.

    Why it matters: With little talk of climate policy in the governor's race, Californians are largely left guessing about how Steve Hilton or Xavier Becerra would handle the program or California’s broader climate ambitions. The Becerra campaign did not respond to multiple emailed requests for comment. Hilton told CalMatters he would move to suspend the carbon market — which he called “a disaster of a program” — entirely.

    What's at stake: Whoever wins in November can appoint a handful of new members to the California Air Resources Board, which has to finish writing the linkage rules and will propose the budget that leans on carbon market revenue. The next governor will also help decide how aggressively California leads on climate, after a year of mixed signals about where the program is headed.

    The backstory: Twenty years ago, lawmakers made California the first state to mandate broad cuts in greenhouse gas emissions with AB 32, the landmark carbon emissions reduction law, which authorized the subsequent creation of a market. The law requires the program to be as cost-effective as possible while maximizing benefits to the state’s economy.

    In September, Gov. Gavin Newsom unveiled what is likely one of the last large climate announcements of his tenure: California will move forward with linking its decade-old carbon market with a newly formed market in Washington state, aiming to merge it with the market California already shares with Quebec.

    Newsom said California was “choosing certainty, partnership, and clean energy” amid a stream of federal climate policy rollbacks.

    But the announcement didn’t distract environmental advocates from the sting of a challenging year back home for the so-called “cap-and-invest” program. As Newsom leaves his post, many policy and climate experts say the adjustments to the program put California’s climate goals further out of reach. The program provides billions of dollars in funding for climate and other programs.

    Yet with little talk of climate policy in the governor's race, Californians are largely left guessing about how Steve Hilton or Xavier Becerra would handle the program or California’s broader climate ambitions. The Becerra campaign did not respond to multiple emailed requests for comment. Hilton told CalMatters he would move to suspend the carbon market — which he called “a disaster of a program” — entirely.

    Twenty years ago, lawmakers made California the first state to mandate broad cuts in greenhouse gas emissions with AB 32, the landmark carbon emissions reduction law, which authorized the subsequent creation of a market. The law requires the program to be as cost-effective as possible while maximizing benefits to the state’s economy.

    Whoever wins in November can appoint a handful of new members to the California Air Resources Board, which has to finish writing the linkage rules and will propose the budget that leans on carbon market revenue. The next governor will also help decide how aggressively California leads on climate, after a year of mixed signals about where the program is headed.

    “It's really set up the politics of these issues to get worse and not better over time, and that is the problem that is being tossed like a live grenade into the lap of the next governor,” said Danny Cullenward, an economist who sits on an advisory committee focused on the carbon market.

    A question of climate leadership

    In May, a process to reauthorize the keystone climate program ended with a controversial agreement that the Legislative Analyst’s Office projects will roughly halve annual auction revenue, offering about $2 billion less in funding for priority environmental programs while opening a separate pool of free permits for polluters that pledge to invest in decarbonization, valued at as much as $4 billion.

    Oil companies fought the initial cap-and-invest reauthorization proposal, arguing it would encourage companies to leave the state or further increase fuel prices. The California Air Resources Board, which manages the program, said the increased allowances it eventually approved were meant to balance affordability and economic uncertainty alongside emissions targets. In an email, a board spokesperson said the new incentives would not have any impact on the market’s auction revenue. (The Western States Petroleum Association, which represents refiners in the state, declined an interview for this story.)

    The concern comes as California prepares to elect its next governor and nears its own 2030 target to reduce greenhouse gas emissions 40% below 1990 levels, on its way to zeroing out emissions by 2045.

    “This is not a question anymore of whether or not we'll reach the target. This is a guarantee that we won't,” said Katie Valenzuela, a consultant for Communities for a Better Environment who previously co-chaired an environmental justice committee that advised regulators on the state’s program.

    State officials have long framed cap-and-invest as a backstop, keeping the state on track for its climate targets by ratcheting down the emissions limit even if other programs fall short. Advocates worry the changes will have a chilling effect rather than signal the market’s long-term strength, just as California loses ground to federal rollbacks.

    “It is going to become very difficult for us to say we are a climate leader when we are visibly missing our targets,” Cullenward said.

    Others remain more optimistic. Cap-and-invest is one tool in California’s toolbox, even if this year dulled it. Meredith Fowlie, an economist at the University of California, Berkeley, said the program is not optimal but has done the basics of its job: sending a price signal to drive down emissions while raising revenues for important programs.

    Linking with Washington’s market will strengthen California’s program overall, air board Chair Lauren Sanchez wrote to Newsom in September. In addition to creating a larger market with more credits available to industries in both states, the link is expected to raise carbon credit prices in California, where recent auctions have yielded prices at state minimums. A connected market could also lower prices in Washington, making the state’s more stringent program less lucrative. Low prices reduce the program’s revenues and starve polluting industries’ incentive to invest in lowering emissions.

    Regulators have not yet established a rulemaking timeline for the linkage process, a spokesperson for the board told CalMatters, but the board expects the joint market to begin operating next year.

    Chloe Ames, policy adviser at NextGen Policy, an organization founded by former gubernatorial candidate Tom Steyer, called linkage a strong step forward. The group is disappointed by the other changes made to cap-and-invest this year, she said, and will keep urging the legislature to adjust the industry incentives and California’s next governor to take climate seriously.

    “It's been more challenging for us to say that we're a climate leader, and that's why we need to step up,” Ames said. “In this work, what are you going to do other than to be hopeful?”

    Kicking the can

    Since the market began, revenue has funded a wide range of priorities, including job training, clean energy and affordable housing. Managing those investments, alongside costs to Californians and emissions cuts, has been a balancing act — one the next governor will inherit, Fowlie said. “Some of those objectives are potentially in tension,” she said. “A sole focus on designing the program to meet our greenhouse gas reductions misses this really important larger picture that this program is about more than that.”

    The legislature approved the program’s reauthorization and the state’s air regulators lay out its rules, but a governor has influence over how that process plays out and can exert his own priorities, Cullenward said.

    Beyond the carbon market, governors have wider latitude: Newsom has used his executive authority on wildfires, water shortages and clean energy.

    In the governor’s race, neither candidate has centered climate in his campaign. In their one debate, both candidates steered a question about climate change’s impacts toward affordability concerns, offering little detail on the actual climate policies they favor.

    “I think it's fair to say that climate probably isn't the top priority of either one,” said Barry Vesser, the chief operating officer at the Climate Center, a California environmental group that opposed this year’s changes to the carbon market.

    Becerra’s campaign website emphasizes affordability in climate policy. He has faced criticism for defending Chevron and for accepting large oil and gas donations. As attorney general, though, he defended the state’s carbon program in court, arguing that “carbon pollution knows no borders” and promising that California would fight the first Trump administration’s rollbacks.

    Hilton has rallied against California’s Democratic establishment, and he told CalMatters he would aim to de-bloat the bureaucracy guiding the state’s climate policies. He likened the market’s recent programmatic changes to “rearranging deck chairs on the Titanic.” Hilton, who considers himself an environmentalist, has argued for redirecting resources from current climate programs and wildfire mitigation toward management of the state’s natural lands. He also wants to rework renewable incentives to create “a level playing field” for technologies like rooftop solar, hydropower and geothermal energy. His strategy, he claims, will reduce economic burdens for Californians while exceeding the state’s climate targets.

    The relative lack of attention to climate policy is a missed opportunity, according to Valenzuela and Vesser. They see a chance for the next governor to more directly and publicly connect climate programs to affordability, a key concern for likely voters and an issue on which Becerra and Hilton agree.

    Ultimately, the race’s rhetoric has advocates like Valenzuela “freaked out.” She points to a “huge chasm” between present reality and the policies that would put California on the right track. The state has little time left for the aggressive action its climate ambitions require, she and other advocates say, and it’s time to start dealing in reality.

    “There's not many more governors left we can kick the can to before that bill comes due,” Cullenward said.

    This article was originally published on CalMatters and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.