Last Member Drive of 2025!

Your year-end tax-deductible gift powers our local newsroom. Help raise $1 million in essential funding for LAist by December 31.
$1,004,925 of $1,000,000 goal
A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
LA History

A Guide To The Historic Signs That Helped Build Hollywood

The front cover of Kathy Kikkert's new book "Hollywood Signs" with a shot of Hollywood styled with various neon signs.
Kathy Kikkert's new book takes readers on a visual tour and offers a historic look at the different signs that have made Hollywood what it is over the past decades.
(
Courtesy Angel City Press/Kathy Kikkert
)

Truth matters. Community matters. Your support makes both possible. LAist is one of the few places where news remains independent and free from political and corporate influence. Stand up for truth and for LAist. Make your year-end tax-deductible gift now.

Listen 23:17
'Hollywood Signs' Lights Up The Vibrant, Colorful History Of The Neighborhood's Vintage Signage

In the new book Hollywood Signs: The Golden Age of Glittering Graphics and Glowing Neon, author and graphic designer Kathy Kikkert takes readers on a visual journey through Hollywood, celebrating the vintage and vibrant signs that have come and gone (and many that remain).

Kikkert joined Larry Mantle on LAist's daily news program, AirTalk, to discuss the new book and why these signs leave an indelible mark on the city's history. Plus, listeners shared some of their favorite iconic signs throughout L.A.

Here are a few signs that helped make Hollywood what it is today, but of course, this barely scratches the surface. Check out Kikkert's book for the deep dive.

The Hollywood sign

The Hollywood sign is seen as it is repainted in preparation for its 100th anniversary in 2023, in Hollywood on Sept. 28, 2022.
The Hollywood sign is seen as it is repainted in preparation for its 100th anniversary in 2023, in Hollywood on Sept. 28, 2022.
(
Robyn Beck
/
AFP via Getty Images
)

No other sign is as iconic to not only Hollywood, but the city of L.A. The picturesque symbol and popular tourist hiking destination was first constructed in 1923 as the "Hollywoodland" sign, but "land" was eventually dropped. The sign celebrates its 100th birthday this year.

Listen 8:11
As The Hollywood Sign Celebrates The 100th Anniversary Of Its Dedication, We Celebrate The Beloved Hike To Get There

Sponsored message

Whitley Heights

People stand alongside old parked cars behind the Whitley Heights sign.
The back of the long-gone Whitley Heights sign.
(
Whitley Family Archives
)

The Whitley Heights neighborhood, which was established in 1918 by H.J. Whitley, soon became a popular place for movie stars. The Whitley sign was lit in 1920. The sign is no longer standing, but the neighborhood is on the National Register of Historic Places.

Grauman's Egyptian

"Egyptian" is written in gold cursive letters across blue stripes above a theater marquee.
The gold and blue neon sign was installed in 1949.
(
Kathy Kikkert Collection
)

Sid Grauman opened the Egyptian Theatre in 1922. It was the first movie palace in Hollywood. The sign evolved over time, with a marquee being added in 1927 and updated to what you see here in 1949. Following the 1994 Northridge earthquake, which damaged the building, the marquee was removed and sign recreated.

Radio Room

A stylized sign with a microphone symbol and fictional call letters reads "The Radio Room."
The Radio Room has stylized upright script and a microphone with vibrant neon featuring fictional call letters XYZ.
(
The Cliff Wesselmann Collection/Gregory Paul Williams
)
Sponsored message

The luxury lounge off Vine Street hosted upscale entertainment.

Sunset Bowling Center

Bright neon red letters read "Sunset Bowling Center" behind yellow columns and bowling pins.
The Sunset Bowling Center was the largest bowling alley of its time with 52 lanes.
(
Nathan Marsak Collection
)

Bowling alleys started opening in the 1920s. The Sunset Bowling Center in 1939 was the largest alley at the time with 52 lanes. The bright neon colors animated with columns and a set of pins attracted customers. The building is still standing on Sunset. It eventually became Sunset Bronson Studios.

The Brown Derby

A bright yellow neon sign reads "The Brown Derby"
The Brown Derby sign was rescued and restored and here hangs at the Museum of Neon Art.
(
Kathy Kikkert
)

The popular local eatery chain opened its first location in Mid-City in 1926. It not only was shaped like a brown derby, but a little brown derby hat was placed on top of the building as well. Locations were topped with big neon Brown Derby signs. All locations closed by the 1980s. The hat sign that topped the Vine Street location was restored by the Museum of Neon Art.

Sponsored message

The Frolic Room

A bright yellow neon sign with multi color accents reads "Frolic Room Cocktails"
The Frolic Room is a popular dive bar off Hollywood Boulevard.
(
Kimberley Biehl
)

The Frolic Room is a popular cocktail bar off Hollywood Boulevard that's been slinging drinks since the 1940s, but according to Kikkert, the dive bar previously operated as a speakeasy during Prohibition. Customers entered the establishment through a secret door from the Pantages Theatre. The multicolor neon sign was created in 1958.

Listen to the conversation

Listen 23:17
'Hollywood Signs' Lights Up The Vibrant, Colorful History Of The Neighborhood's Vintage Signage

You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.

Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.

If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief

Make your tax-deductible year-end gift today

A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right