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The Brief

The most important stories for you to know today
  • Where were you when the '94 Northquake quake hit?
    A damaged building with sections of the red colored roof on the ground. There's twisted metal and concrete in the middle. Two small green trees are in the foreground.
    A damaged building after a 6.7 magnitude earthquake hit Northridge and Southern California on Jan. 17, 1994

    Topline:

    The Northridge Earthquake was 30 years ago today. We asked you to share your experiences.

    What happened: The ground shook violently underneath the L.A. neighborhood of Northridge and rolled throughout Southern California on Jan. 17, 1994 at 4:30 a.m., resulting in more than 30 deaths, more than 7,000 injuries. Estimates of damage to homes, apartments and freeways are approximately 40 billion dollars according to the United States Geological Survey.

    Your memories: Thirty years later, the 6.7 magnitude quake — one of the largest to ever hit the Los Angeles area — still resonates with those who lived through it. Read on for a selection of memories shared in response to an LAist questionnaire.

    January 17, 1994. 4:31 a.m.

    The ground shook violently beneath the L.A. neighborhood of Northridge and rolled throughout Southern California. Millions of people were sleeping when a magnitude 6.7 earthquake jolted them up out of their beds. A shared experience that 30 years later still resonates with those who lived through and survived one of the largest earthquakes to ever hit the Los Angeles area.

    Last week, LAist asked readers for their memories of the Northridge earthquake. We asked five questions:

    • Where were you during the Northridge earthquake?
    • What did the earthquake feel like?
    • How did the earthquake affect you?
    • Did the quake push you to make changes?
    • Are you prepared for the 'Big One'?

    Here's a sampling of the responses. They have been edited for length and clarity.

    'It felt like a violent carnival ride that wanted to kill me'

    Nora T. Murphy was at home in Hollywood on Western and Melrose when the quake hit.

    "It was pitch black, so I couldn't see my surroundings, but I carefully got out of bed, barefoot, and crept to the living room over broken glass. I righted the bird cage that had been slammed to the floor. My neighbor knocked on my door and we set about checking on others and congregated with blankets till the sun came out when we could assess damages. The building eventually got red tagged about five days later and were given just a few hours to vacate. There was not a single truck to be rented in the whole city. I was lucky to be invited to throw as much as I could collect in a friend’s garage and sleep on his couch for the next week. I was displaced, so I had to make changes, but to this day I am not 'prepared' for a natural disaster."

    'It felt like I was on a raft in the ocean that was being buffeted by waves'

    Susan Painter was in her small one-story bungalow in Venice.

    "I'd never felt a sizable earthquake before, so when the house and my bed started shaking, the panic started to rise fast. What I experienced then, and always in subsequent seismic events, is the suspension of your perception of everything except the tremors. My mind narrowed down to a complete focus on one question: is the shaking increasing? Or decreasing? It's like time stops and all you can concentrate on is whether things are getting better for worse. I heard dishes rattling in the cupboards and objects rattling on the bookshelves. Because my bed was a futon on the floor, it felt like I was on a raft in the ocean that was being buffeted by waves."

    '...This was the worst shaker I've been in'

    Kenneth H. Fleischer was in his West L.A. home.

    "It came at 4:32 in the morning and woke me up. I've lived all my life in the same house in West L.A., and this was the worst shaker I've been in. Shaking, each hit less than a half-second from the previous one, as if someone with a giant maul (wooden hammer) were hitting my home from beneath. I arose, dressed, removed toppled bookcases that blocked some doors, fetched one of my two Coleman gasoline lanterns, lit it and proceeded to try to help my neighbors. Power was out for eight hours, and the ground quivered repeatedly. I'd already been keeping emergency supplies on-hand, emergency lighting, and, of course, my camping gear. Before that earthquake, I was well prepared for such things, and I've continued to be so."
    Two soldiers in military gear sit in front of a damaged two-story apartment. Debris, wood, pieces of broken furniture are on the ground. In the background, you see damage from the roof down to the ground.
    The National Guard in front of the Northridge Meadows apartments, on January 24, 1994, where 16 people died during the earthquake in the night of January 17, 1994.
    (
    AFP
    /
    AFP via Getty Images
    )

    'It felt like Godzilla was trying to violently uproot our house from its foundation'

    Susan Champlin was living in Northridge on Jan. 17, 1994.

    "I was grateful that my 2-year-old daughter, my then-husband and I were alive. During the quake, I didn’t think we would be. Our house had cracks, dishes and glassware were smashed, but we never had to leave the house. But every aftershock terrified me... It felt like Godzilla was trying to violently uproot our house from its foundation."

    'I felt it in my sleep'

    Teresa Raschilla was visiting family in the Mojave desert.

    "We were in a remote stretch of desert and had to get home. We turned on the news on a tiny antenna TV that we had there. Without cell phones and GPS and social media, we were plotting our route back home, knowing it would be a long, slow drive with potential aftershocks. The image of the collapsed 10 Freeway loomed in the possibility of a dangerous journey. ... And because there was no phone at the site, we had no way to talk to anyone at home to find out how bad it had been there. We drove 40 miles to the city of Mojave to get to a pay phone; I don't know if we were able to get through at that point. ... For years, I kept shoes upside-down next to my bed, with a flashlight. I should probably do that again. We started tying cabinet doors together (and untying/retying them every time we needed a plate). We've always been pretty good about keeping emergency supplies on-hand, so just making sure we were stocked and constantly rotating and refreshing supplies."
    Debris and concrete on the ground. In the middle is a bulldozer underneath a freeway overpass that has a green sign on it reading "Santa Monica Freeway" with a down arrow and the word "east" in caps.
    A picture taken on January 19, 1994 in Los Angeles, California, shows a bulldozer tearing down a section of the Santa Monica Freeway that collapsed during the Northridge earthquake.
    (
    TIMOTHY A. CLARY
    /
    AFP via Getty Images
    )

    'The old place really shook. Far more than I ever had felt before'

    Joanna Linkchorst was living in a little craftsman bungalow in Montrose, near Glendale .

    "Very rocky for a very long time. My husband was very nervous about earthquakes, so I put my arm over him to help calm him. He woke with a start and was hollering and I was telling him it was gonna be okay and I felt like two cartoon characters clinging to one another and hollering until it stopped. The old place really shook. Far more than I ever had felt before. ...We went on the porch and checked in with all the neighbors then went in to clean up. I remember a lot of Chicken Tonight jars being broken! But that was really all we lost. My folks up higher in La Crescenta didn't even wake up! Later my head hurt and I felt a bump on my forehead — I realized by reaching over my husband to help calm him he ended up head-butting me when he woke up!"

    '... We were out of school for quite a long time afterwards'

    Emily Bennion was a young girl living in Santa Monica. She remembers how the quake damaged her elementary school.

    "... The earthquake damaged almost all of the buildings in the Santa Monica school district so badly that we were out of school for quite a long time afterwards, and the following school year started later in September to give the district more time to do repairs. I spent the rest of the school year and the following year in a portable classroom. ... My parents made sure to drill emergency preparedness into me after the earthquake, and I don’t go anywhere without an emergency kit. I keep one in my bedroom and in my car, and I’ve carried that with me even when I’ve lived in other states."

    Earthquake prep resources

    We don't want to scare you, but the Big One is coming. We don't know when, but we know it'll be at least 44 times stronger than Northridge and 11 times stronger than the Ridgecrest quakes in 2019. To help you get prepared, we've compiled a handy reading list

    'It was exactly like a freight train was coming through the wardrobe beside the bed'

    Morgan Stone Grether was sleeping in Los Feliz and she says the sound was as big as the shaking.

    "It was exactly like a freight train was coming through the wardrobe beside the bed. Huge rocking, shaking, loud! We had only minor damage to our apartment building; only a few buildings were red tagged around me. But it certainly reminded us all that L.A. is serious earthquake country. The general assumption from then on was 'a big shake can come at any time' and so it was more that mental shift than anything else. I lived for a while in a house that was far from quake-proof, and I recently sold it to live for a while in a new apartment building with the latest codes. The idea is to hopefully live through The Big One!"

    'It rolled. And kept rolling.'

    Sean Thompson was 12 years old at the time, living in Simi Valley.

    "I woke up to what I thought was a storm. A very aggressive storm that was shaking the house? OK, if the explosions on light outside aren't lightning, what are they? Are we under attack? My two parents and sister all met in my room, and we got out as quickly as possible. The 'lightning' turned out to be the power lines being ripped away from the poles, and components exploding. ... We slept in our Volvo station wagon and family van in the front yard for a few weeks. I also took all the heavy objects off the shelves above my bed. I have a small emergency kit here in my (apartment), and one in my car. We'll see how well the building I live in stands up to the shaking."

    Get ready for The Big One

    Still need motivation to get ready? Listen to our award-winning podcast to prep your own survival guide.

    Listen 31:11
    You’re at Union Station when the big one hits. The next two minutes are terrifying. By the time you make your way outside, the Los Angeles you know is gone. In Episode One, you experience what the first hours after a massive earthquake could be like.
    You’re at Union Station when the big one hits. The next two minutes are terrifying. By the time you make your way outside, the Los Angeles you know is gone. In Episode One, you experience what the first hours after a massive earthquake could be like.

  • A Compton-born coffee pop-up thrives in a Guisados
    A man with medium skin tone, wearing a beige short-sleeve shirt, sits at a table on a patio next to a window as he looks towards the street.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, poses for a portrait at Guisados in Pasadena.

    Topline:

    Local taco chain Guisados partnered with the Caffeinated Cart to bring its coffee to the people of Pasadena in a space where owner Pablomanuel Maldonado can chat up his customers and serve his Latino-inspired signature coffees.

    About the drinks: Nearly all of his drinks have names in Spanish, a nod to his Mexican roots. By far his best seller is the “Cereal Killer,” a cinnamon brown sugar latte with a cereal garnish, where customers can choose between Cocoa Puffs or Cap’N Crunch Crunch Berries.

    The backstory: The Caffeinated Cart began in 2020 when Maldonado started selling bottled lattes in his hometown of Compton before eventually popping up at local markets like Angel City Market and the Beach Flea.

    Read on... for more on the Caffeinated Cart.

    This story first appeared on The LA Local.

    Just inches away from where workers warm up handmade tortillas at Guisados in Pasadena, Pablomanuel Maldonado puts the finishing touches on different drinks before calling out to his customers.

    “Provecho,” Maldonado, owner of coffee pop-up the Caffeinated Cart, says to each customer before quickly redirecting his attention to the next, treating each one like he’s known them for years.

    Local taco chain Guisados partnered with the Caffeinated Cart to bring its coffee to the people of Pasadena in a space where Maldonado can chat up his customers and serve his Latino-inspired signature coffees. 

    Nearly all of his drinks have names in Spanish, a nod to his Mexican roots. By far his best seller is the “Cereal Killer,” a cinnamon brown sugar latte with a cereal garnish, where customers can choose between Cocoa Puffs or Cap’N Crunch Crunch Berries. 

    Coffee pours over a cup filled with cereal.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, prepares a Cereal Killer at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    Though he’s only been operating at this location for the past three weeks, small touches — like Virgen de Guadalupe candles, a new coffee blend from local roaster Picaresca and a shiny new drink menu on the wall — make his corner of the restaurant feel welcoming.

    “For the first time, I don’t feel tired. I feel mentally at peace, and it’s like, ‘Damn, this is what I love doing,’ you know?” Maldonado told The LA Local. “I get excited to come here. I get excited to get out of bed.” 

    Maldonado recently transitioned from working full-time at Bristol Farms during the week and doing coffee pop-ups on weekends to serving coffee full-time at Guisados.

    The Caffeinated Cart began in 2020 when Maldonado started selling bottled lattes in his hometown of Compton before eventually popping up at local markets like Angel City Market and the Beach Flea

    Only a couple of years after he started, Maldonado was selling out at the pop-ups.  Today, he has over 23,000 followers on Instagram.

    Maldonado’s partnership with Guisados began in 2025 via an Instagram story when owner Armando De La Torre Jr. put out a call for coffee pop-ups at his Guisados location in Long Beach. 

    An iced coffee cup topped with cereal sits on a wooden table.
    A photo illustration of the Caffeinated Cart’s most popular drink the Cereal Killer, a cinnamon brown sugar latte with a cereal garnish, at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    After connecting with De La Torre, Maldonado began popping up outside the Long Beach location for six months. But Maldonado said permitting issues with the city’s Health Department forced him to stop. 

    Nearly a year after their initial collaboration, De La Torre invited Maldonado to Pasadena to show off the space he had in mind for him, but the Caffeinated Cart owner had mixed emotions. 

    Maldonado was concerned about going to Pasadena and leaving behind the community and regular customers he had in Long Beach, but he was excited by the idea of finally having a physical space, even if it wasn’t completely his own.

    A man with medium skin tone, wearing a short-sleeve shirt, hugs a woman, wearing a denim jacket, inside a restaurant.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, hugs his former boss who visited him at his new coffee residency at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    “We’re in a world where… everybody gatekeeps and then everybody stops each other from growing, and coffee’s been so welcoming, man,” Maldonado said. “The community I’ve built around me has just been so welcoming, and a lot of people just truly do trust us.”

    Leo Abularach, co-owner of Picaresca in Boyle Heights, has been a longtime supporter of the Caffeinated Cart. He told The LA Local that he loaned Maldonado over $3,000 worth of equipment to help him get started. Abularach even let him use his business delivery service, so Maldonado would no longer have to run to the store for things like extra milk.

    “He has always been there for Picaresca. He is part of our family,” Abularach said of Maldonado. “He is one of the kindest people I’ve ever met, and I think his personality is one of the reasons why people love the Caffeinated Cart.”

    A man with medium skin tone, wearing a short sleeve shirt, pours coffee beans into a machine.
    Pablomanuel Maldonado, owner of the Caffeinated Cart, pours coffee beans into a grinder at Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    Customers Adriana Acevedo and Eilene Gonzalez saw the Caffeinated Cart on TikTok. When they realized it was around the corner from their workplace, they decided to give it a try.

    “It’s amazing. It tastes really good. Like, no notes. Amazing,” Acevedo said after finally trying the coffee in real life on a recent Wednesday morning. 

    “Yeah, for first timers, now I think we’re going to be returners,” Gonzalez added with a laugh. 

    A man with medium skin tone smiles behind a counter in front of coffee equipment as he tends to two women on the other side of the counter.
    Pablomanuel Maldonado, right, talks with customers Adriana Acevedo, left, and Eilene Gonzalez, centert, at the Caffeinated Cart inside of Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

    The two praised the welcoming service offered by Maldonado, and after Acevedo mentioned she loves caffeine, Maldonado even gave her an additional shot.

    “I’m all about making it affordable. I don’t charge extra for alternative milks. You want extra shots? Bro, get extra shots. I’m not going to charge you extra,” Maldonado said. 

    “We’re all for the people,” he said. “We want to make sure people can still come back and not have to feel like ‘Was the $7 coffee worth it?’”

    Though it was only a Wednesday, customers kept trickling in, keeping him busy throughout his shift, and even Maldonado’s old boss from Bristol Farms, Dina Urquilla, came to support. 

    Maldonado said he’s still saving to open up his own shop in the future, but for now, he says he looks forward to making coffee every day in his corner of Pasadena.

    A close up of a book with a sticker "El Carrito Cafeindao" and a design stands next to a candle and a knitted sunflower behind a glass.
    A view of some of the trinkets at the Caffeinated Cart inside of Guisados in Pasadena, Calif. on Mar. 4, 2026.
    (
    Isaac Ceja
    /
    The LA Local
    )

  • Sponsored message
  • Highs to reach 80s and 90s
    Altadena to see a high of 81 degrees.

    QUICK FACTS

    • Today’s weather: Sunny, partly cloudy some areas
    • Beaches: Mid-60s to low 70s
    • Mountains: Mid-70s to low 80s
    • Inland:  82 to 89 degrees
    • Warnings and advisories: Extreme Heat Watch Sunday morning through Tuesday evening in Coachella Valley

      What to expect: Some morning clouds followed by a sunny afternoon. Temperatures to reach the mid-80s for some areas and up into the triple digits in some parts of Coachella Valley.

      Read on ... for where it's going to be the warmest today.

      QUICK FACTS

      • Today’s weather: Sunny, partly cloudy some areas
      • Beaches: Mid-60s to low 70s
      • Mountains: Mid-70s to low 80s
      • Inland:  82 to 89 degrees
      • Warnings and advisories: Extreme Heat Watch Sunday morning through Tuesday evening in Coachella Valley

      Warm temperatures are on tap again today as we head into a toasty weekend with temps set to reach the triple digits in desert communities.

      L.A. County beaches will see daytime highs from 67 to 72 degrees. It'll be between 69 and 76 degrees along the Orange County coast. More inland areas like downtown L.A., Hollywood and Anaheim will see temperatures from 75 to 81 degrees.

      Meanwhile, the valleys will see varying temperatures. Areas closer to the coast will see highs from 78 to 83 degrees, and further inland, temps will stay in the upper 80s, up to 89 degrees.

      Meanwhile in Coachella Valley, temperatures will rise to 101 to 106 degrees.

      Looking ahead to the weekend, the valleys will reach the 90s for Mother's Day, up to 100 degrees in the Antelope Valley too. Come Sunday, an Extreme Heat Warning kicks in for the Coachella Valley, where temperatures will stay in the low 100s, with up to 109 degrees possible. Make sure to stay hydrated!

    • Free fares this weekend
      A silver-colored train with yellow trims is seen in motion through a station. To the left, there's an escalator above which a sign reads "Exit." Above the train, there's a sign that reads Wilshire/La Brea.
      Before today, the D Line ran until Koreatown, largely parallel to the B Line.

      Topline:

      The first phase of the Los Angeles Metro D Line extension opens today, with the public able to start riding to the three new stations at 12:30 p.m.

      The new stops: The three new Wilshire Boulevard stops are located at La Brea and Fairfax avenues and La Cienega Boulevard. The first phase of the extension will stretch D Line service from downtown L.A. to Beverly Hills. Before today, the D Line ran until Koreatown, largely parallel to the B Line.

      Free fares: The entire Metro system — including bus, rail, bike share and Metro Micro — will be free starting Friday morning through early morning Monday. If you’re using Metro Bike Share, make sure to input the code 050826.

      Celebrations at the new stations: KCRW DJs and food vendors will be at each of the new stations and the Western Avenue station in Koreatown. Throughout May and June, there will be activations at the new stations, including salsa dancing and basket weaving classes.

      More to come: Two additional extensions of the D Line, currently forecast to open in 2027, will add four additional stations through Beverly Hills, Century City and Westwood Village.

    • Community support can't fix permit delays
      Three people with light skin tone stand in front of the Gu Grocery storefront in Chinatown. In the center, a woman in a dark shirt with Chinese characters stands between an older woman on the left, wearing a striped sleeveless top, and an older man on the right, wearing a gray polo shirt. Behind them is a takeout window with green tile, a "pick-up" sign, and the Gu Grocery mushroom logo above the window. The space appears complete but not yet open.
      Jessica Wang (center) stands with her mother, Peggy (left), and father, Willie Wang (right), at the Gu Grocery storefront in Chinatown.

      Topline:

      Jessica Wang has been waiting nearly two years for the City of Los Angeles to approve permits for Gu Grocery, a Chinese-Taiwanese grocery store and community hub in Chinatown.

      Why it matters: In a neighborhood where half of residents are low-income and one in five are seniors 65 and older, Chinatown has lost multiple grocery stores in recent years — including its last two full-service markets in 2019 and Yue Wa Market in fall 2024. Gu Grocery would be the first to offer EBT-eligible prepared foods, filling a critical gap for seniors and low-income families who rely on walking to shop.

      Why now: Wang launched a GoFundMe campaign in mid-April after spending more than $200,000 on a buildout, permits and rent on a space she can't operate. The community response was swift — 134 donors raised nearly $12,000 in two weeks — but money can't solve her core problem: she's still waiting for at least seven final city inspections with no opening date in sight.

      What's next: Wang hopes to open by Father's Day — her general contractor dad's birthday — with a phased approach: prepared foods only through a takeout window, then slowly stocking shelves as revenue allows.

      Jessica Wang has experienced delay after delay for nearly two years as she tried to open Gu Grocery in Chinatown. Her father, a contractor, had told her it would take nine months.

      Instead, she says, there have been issues with city permits, inspectors, inaccurate information, illness and wayward appliance installers which have pushed things back.

      The community didn't take nearly as long. In two weeks, 134 donors contributed nearly $12,000 to keep Wang afloat. But money can't solve her problem — she still needs the city's approval to open the doors.

      Wang signed the lease at the end of 2023, envisioning a Chinese-Taiwanese grocery store and community hub where seniors could use EBT to buy fresh tofu, where kids from nearby elementary schools could stop by after class, and where her mother, Peggy, could teach neighbors how to make their grandmother's pickles.

      Now, more than two years into a five-year lease, and nearly out of money after paying for permits, buildout, and rent on a space she can't operate, Wang launched a GoFundMe campaign a few weeks ago. The response showed the community believes in Gu Grocery and wants to see it succeed. But she's still waiting for at least seven final inspections by the city before she can open.

      The story of Gu

      The name "Gu" carries layered meaning: the character 菇 means "mushroom" in Chinese, a traditional symbol of prosperity, while the sound "gu" also means "auntie" in Mandarin — honoring intergenerational caretakers. Wang's mission for the space is to provide a place to purchase Chinese-Taiwanese pantry staples and prepared foods, and to host community workshops.

      The communal aspect is central to Wang's vision of social entrepreneurship, not solely focused on profit. In addition to workshops, Gu Grocery plans to accept EBT and offer senior discounts for those on fixed incomes.

      "I wanted a space where I could share knowledge and share culture and also just learn from the community," Wang said.

      Ultimately, she hopes to convert the store into a worker-owned co-op.

      Wang grew up in the San Gabriel Valley and worked as a pastry chef at San Francisco's State Bird Provisions before a pre-diabetic diagnosis at age 29 prompted her return to L.A. She began volunteering with API Forward Movement, a local nonprofit focused on health equity and food access in AAPI communities, and saw firsthand the need during COVID food distributions at L.A. State Historic Park.

      Chinatown had lost its last two full-service grocery stores in 2019. Last fall, the neighborhood lost another: Yue Wa Market, a small produce shop that had served residents for 18 years before rising rent and pandemic losses forced it to shut its doors. The closures hit especially hard in a neighborhood where, according to American Community Survey data, half of the residents are low-income and one in five are seniors 65 and older — many of whom rely on walking to shop.

      Two women with light skin tone smile while serving customers at their Gu Grocery farmer's market booth under a white tent. The woman on the left wears white with a red collar, and the woman on the right wears black. Multiple customers of varying ages, including children, stand at the counter looking at baked goods displayed in the case.
      Jessica Wang (center, in black) and her mother Peggy (left, in white and red) smile while serving customers at a farmer's market pop-up for Gu Grocery.
      (
      Daniel Nguyen
      /
      Courtesy Gu Grocery
      )

      Permitting woes

      Much of bringing Gu Grocery to reality has been made possible by support from Wang's friends and family. Her father, Willie Wang, serves as her general contractor. When plans were submitted to the city in March 2024, he told her the buildout would take nine months if everything went smoothly.

      Instead, she’s experienced delays from all directions, from slow bureaucracy, to issues with contractors. A hood installation contractor rescheduled multiple times, she said, then doubled his price the day before a rescheduled appointment. Drywall contractors said their workers had been detained by ICE and never returned.

      The process hasn't just taken time — it's been expensive. One inspector approved a makeup air unit for the kitchen hood system, she said, only to have a senior inspector overturn the decision and order a complete replacement at nearly $6,000. Her father paid out of pocket — even as he was recovering from March surgery to remove a cancerous lung growth.

      "Who would have thought that something an inspector asked us to do would be completely overturned by another inspector?" Wang said. "That's just so wild."

      LAist has reached out to the city's Department of Building Services for comment but has not heard back.

      The financial toll

      Wang estimates she's spent more than $200,000 so far — more than $100,000 on buildout and permits alone, plus a full year of rent on a space she can't operate, equipment, insurance and taxes.

      She draws no income from Gu Grocery. To cover personal expenses, she teaches fermentation workshops through her other business, Picklepickle, though that work has been inconsistent lately. Her health insurance doubled this year. The GoFundMe money, she said, is a "rainy day fund" in case she needs it to pay future bills.

      The financial strain has touched her entire family. Her mother, who received a small inheritance when Wang's grandparents died, got scammed late last year trying to grow that money to help with the store. Targeted through online ads, she was convinced by an "investment tutor" based in Taiwan to hand over cash to a stranger in a parking lot.

      "I didn't realize this would become part of what it's like to have aging parents in the age of technology," Wang said. "But it's scary how they get targeted."

      Addressing Chinatown's needs

      Once Gu Grocery opens, it won't operate as a full-service market — there won't be a meat counter. Instead, it will function like a corner store with a focus on healthy prepared foods: butter mochi, sesame noodles and daily congee.

      "Something that Chinatown has never had was prepared food that is EBT eligible," Wang said.

      In 2020, Wang surveyed seniors through API Forward Movement's Tai Chi fitness program to understand their shopping habits following the closure of local grocery stores. Many told her they now ride the bus to Super King on San Fernando Road in Glendale, nearly 5 miles away, for produce deals, or rely on family members to drive them to 99 Ranch in Alhambra. Some grow their own food in gardening plots, Wang said, "but they can't produce everything they need."

      Three people with light skin tone stand in front of a colorfully tiled wall inside Gu Grocery, holding up signs. In the center, a woman holds a sign reading "gu gu loves you" above her head. On the left, a man holds a green mushroom-shaped sign with Chinese characters. On the right, a woman holds a yellow mushroom-shaped sign with Chinese characters.
      Willie Wang (left), Jessica Wang (center), and Peggy Wang (right) pose inside Gu Grocery. The signs display the store's values in both English and Chinese — Willie's reads "body health" and Peggy's reads "mushroom auntie," playing on the dual meaning of "gu."
      (
      Daniel Nguyen
      /
      Courtesy Gu Grocery
      )

      The community response

      When she launched her Go FundMe in mid-April, she was overwhelmed by the response. "I have a hard time asking for help," said Wang. "So actually receiving help, it's very moving."

      The donors range from former pop-up customers and friends to a range of assorted well-wishers — a musician who had her food once at an event, fellow food business owners, farmer's market regulars and even her insurance agent.

      "The generosity is beyond my expectations," Wang said. "Some of these people only had my food once. People are showing their support truly in a personal way and really believing in the vision."

      The GoFundMe money helps Wang stay "afloat for now," but she's had to rethink her opening strategy. She won't be able to afford full inventory when she opens. Instead, she plans a phased opening: prepared foods only, served through a takeout window, then using revenue to slowly stock shelves with the retail items she originally envisioned.

      The community raised more than $14,000 in three weeks. After nearly two years of delays, Wang is still waiting for permits. She hopes to open by Father's Day — her general contractor dad's birthday. But she's learned to expect the unexpected.

      Many donors sent her direct messages saying simply: "We got this, Jess, we got you."