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Zine Seeks State Legislation to 'Better Regulate' Mobile Billboards

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An unhitched trailer with an ad | Photo via BanBillboardBlight
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When a City Council panel met last week met to discuss state legislation the city would like to sponsor or support, transportation staff said they were seeking the ability to boot vehicles after three unpaid tickets (or at least four) instead of current legal limit of five. Although that was approved, Councilmember Dennis Zine was disappointed to see one of his district issues not addressed: mobile billboards."Why haven't we done any legislative changes in that particular arena? This is a huge nuisance in the San Fernando Valley," Zine said of the signs that blight Valley streets and take up parking spaces. An Department of Transportation representative said that it was on their radar, but no action was being discussed. "Whatever we have on the books now, is not working," responded Zine, who asked for a motion to seek better enforcement on the type of advertising.

Zine's wish was granted and a motion was also approved and submitted the full council for consideration the next day. The motion (see it in full below) sought "legislation and/or administrative action that would enable local jurisdictions to better regulate mobile billboards." Both that and the unpaid ticket limit for booting were approved by the full council and sent to the Mayor for his signature.

Previously: Banning Mobile Billboards a Tricky Proposition