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West Hollywood Unveils Neon Signage in Honor of Route 66

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Santa Monica Boulevard may be currently home to boys town and the Russian community, but it has a history that many don't realize. In 1926, the route between Chicago and Santa Monica was named Route 66. In what would later become West Hollywood, Santa Monica Boulevard was a major part of the famous artery with at least two popular eateries, Barney's Beanery and Irv's Burgers, seeing it through its heyday.

"Neon got its infancy and grew up on Route 66," said Jim Conkle of the Route 66 Alliance, which preserves, protects and promotes the roadway. "Neon and Route 66 are really synonymous and go hand in hand."