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Welcome Back to Hollywood: 'Save the Peak' Campaign Raises $2 Million, $4.5 More to Go
Take a look at the Hollywood Sign and you'll notice it's back to normal. Today, Trust for Public Land officials ended its awareness campaign, which had the sign covered with "SAVE THE PEAK," announcing that almost $2 million has been raised since the beginning of last week (about $1 million was raised since Thursday, when the campaign officially began).
Although $8 million is now in hand, $4.5 million still needs to be fundraised by April 14th. If $12.5 million is not obtained by then, 138-acres next to the Hollywood Sign will go back on the market, possibly being bought by a developer who could build homes, possibly compromising the view of one of the world's most famous icons.
“This weekend was a great start to this important fundraising effort,” said Councilmember Tom LaBonge whose district includes the sign. “But we need more help. We hope that people around the world will become real Hollywood stars by helping us 'Save the Peak.’"
If the peak is saved, the Trust will give the land to the city of Los Angeles so it can be part of Griffith Park. The public is encouraged to make donations (even if it's $5) on the Trust's website .
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Need more info? Read LAist's background on the campaign and property in question here
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
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