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Trader Joe's Bows to Greenpeace Pressure, Pledges to Adopt Sustainable Seafood Policies
After months of pressure from Greenpeace, South Pasadena-based Trader Joe's has promised they will "green up their stores" by putting in place "sustainable seafood policies," according to the environmental group.As part of their campaign to push the supermarket chain to implement a program of sustainable seafood, Greenpeace set up the Traitor Joe website, which today declares "victory!" Greenpeace explains what Trader Joe's has pledged to do:
Offer only sustainable seafood in their stores by December 31, 2012.
Work with third-party, science-based organizations to establish definitions and parameters for addressing customer concerns about overfishing, destructive catch or production methods, and the importance of marine reserves.
Remove “red-listed” seafood from their shelves. Trader Joe’s stopped selling Chilean Sea Bass in 2005, Orange Roughy in July of 2009, and Red Snapper in March of 2010.
Provide accurate information on all seafood labels, including species’ Latin names, origin and catch or production method.
Use their buying power to leverage change in the seafood industry.
Greenpeace is hopeful that Trader Joe’s will continue implementing a comprehensive sustainable seafood purchasing policy to ensure they have a road map for staying green long into the future.