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The Sunset Strip May Soon Be Wearing More Billboards

Photo by Mark Luethi via LAist Featured Photos pool on Flickr
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Four petitions by businesses owners on the Sunset Strip will be considered by the Planning Commission this week when they meet to evaluate proposals seeking to add or alter rooftop billboards. "If approved, the city will receive huge monthly fees thanks to development agreements with each of the business owners," reports West Hollywood Patch.

The Grafton Hotel at 8462 Sunset seeks to construct a v-shaped 69-foot-tall billboard on its roof while the Key Club at 9039 Sunset wants to erect a double-sided 70-foot-tall billboard on its roof. The building at 8535 Sunset (between La Cienega and Alta Loma) proposes replacing its existing v-shaped billboard with a double-sided billboard and raising the height to 68 feet. A three-story office building at 8335 Sunset (just west of Sweetzer) also seeks to replace its doubled-sided billboard with a v-shaped billboard and raise the height to 70 feet.

The city stands to benefit due to financial agreements entered into with the business owners, according city leaders. The head of the city’s planning department, John Keho, recommends approving the proposals saying, "The benefit is we’ve identified that more signage adds to the vitality of the Sunset Strip," notes West Hollywood Patch.

If approved, the development agreement with 8335 Sunset would see the business paying $10,500 to the city every four weeks for the next 20 years. That comes out to $2.7 million over the life of the agreement. Each of the other businesses have development agreements with similar fees and time frames.
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As the Planning Commission is but a "recommendation body," the final decision on billboard approval will be up to City Council. The Planning Commission meeting will be held on Thursday at West Hollywood Park Auditorium at 6:30 p.m.