"The billboard industry is like a creature in a science fiction movie that expands to fill any space that you make for it, and then asks, 'Have I got your attention yet?' Yes, the city believes it is fighting 'Swamp Thing.' An extremely wealthy Swamp Thing." That's City Planning Commissioner Michael Woo, as quoted by Curbed LA, at today's billboard press conference dealing with new legislation that proposes to place a two-year moratorium on digital billboards until safety studies come out. As usual, lawsuits from the billboard industry are expected to be filed against such an action. (Photo of digital billboard via Ban Billboard Blight)