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Taxing Billboards Could Generate L.A. $50 Million a Year

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Councilmember Herb Wesson wants the city to explore placing a measure on a ballot asking voters to tax billboards. The suggestion comes in a letter (.pdf) from L.A. City Councilmember Herb Wesson offering various ideas on saving the budget.

The move could bring in $50 million to city coffers, Wesson said. "Other cities have gone to the voters in their respective jurisdictions to capture a percentage of revenue from these forms of media," he explained, citing supergraphics, billboards and digital signs.