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News

San Diego Zoo Gets 'Wild' Brand Makeover

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The largest zoo community in the world recently molted their old branding for a wildly well-done new look.

The San Diego Zoo -- home to over 4,000 rare and endangered animals and 700,000 exotic, Dr. Seuss-like plants -- also operates the San Diego Zoo Wild Animal Park (re-named Safari Park) and the San Diego Zoo Institute for Conservation Research.

Corporate design mavens at Brand New note, "Despite being all part of the same family, each entity had its own identity and it wasn't clear that they were all fighting the same fight: Conservation."

The new, custom identity was created by the firm Landor, and serves to unify "the full San Diego Zoo organization under one visual identity and brand idea, 'Ambassadors for Wildlife,' which grew out of the new tagline, 'Wild at Heart,'" remarks Brand New.