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Photos: L.A.'s Colorful, Bawdy and Touching PRIDE Parade

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The streets of WeHo were packed with rainbows this weekend for L.A.'s 44th Annual PRIDE parade.

Over 130 groups marched in the annual parade that danced for hours down Santa Monica Blvd. this Sunday. Nightclubs' floats featured the requisite scantily clad dancers, but other groups went for the heartstrings and not the eye candy, rallying against bullying, championing for equality and expressing pride in their LGBT identities and family members.

L.A. officials including Mayor Eric Garcetti also made an appearance, and Grand Marshall Demi Lovato performed.