This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
On the heels of the recent SoCal beef recall anda property being sold abut the Hollywood Sign, PETA announced an idea yesterday of buying or, at least, renting the next-door land to place 5-letters to the left of the Hollywood sign. If all becomes said and done (they wish), Hollywood's icon would read "Go Veg Hollywood."
PETA does not have the $20 million needed to purchase the property, but they "did write to the real estate company today to negotiate a deal for renting the space until they’re able to sell it."
It wouldn't be the first time the Hollywood sign's lettering has changed -- it used to read "Hollywoodland." More fun facts about the sign, like CalTech's prank, can be found here.
Recent vegetarianism on LAist
-- He's Just Not That Into You... And You're Meat
-- Vegan Breakfast at Madeleine Bistro
-- Raw Oatmeal, Cinnamon Rolls & Smoothies
-- Homemade Vegan Soup at Pane Dolce
Image provided by PETA
