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One enterprising guy has hired real criminals to tout his bail bonds business.
Harry Kassabian, the proprietor of People's Bail Bonds in Van Nuys, had the brilliant idea to use his own clients in his commercial. Actually, give credit to the ad company: "We decided there was a group out there that really needed their own commercial: criminals," Rhett & Link told AdWeek's AdFreak column.
"I got jammed up in a white-collar Ponzi scheme," says one actual client, who turned to Kassabian after being a "white guy stuck in with about 80 Crips and Bloods" in an LA county jail. Another, posing in front of a dumpster (classy!), testifies that Kassabian got him back on the street in just four or five hours.
"The customer is always right, even if the customer is you and you've done something illegal," Kassabian, who also appears in his own ads, says. Kassabian's slogan: "The guy that gets you out," which is even better than "Better call Saul."
