Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.
What Does Spaghetti Have To Do With Happiness?
Listen
• 18:44
<em>"In embracing the diversity of human beings, we will find a surer way to true happiness."</em> — Malcolm Gladwell
(
Asa Mathat
/
TED
)
Part 3 of the TED Radio Hour episode "The Pursuit of Happiness." Watch Malcolm Gladwell's full TEDTalk, "Spaghetti Sauce," on TED.com.
About Malcolm Gladwell's TEDTalk
Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
Detective of fads and emerging subcultures and chronicler of jobs-you-never-knew-existed, Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.
Support for LAist comes from
About Malcolm Gladwell
Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters — a sort of pop-R&D gumshoe — and for that he has become a star lecturer and bestselling author.
Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative work in The New Yorker sheds light on the Flynn effect — the decades-spanning rise in I.Q. scores.
Gladwell has written four books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality — and make decisions in the blink of an eye. His third book, Outliers, questions the inevitability of success and identifies the relation of success to nature versus nurture. His newest work, What the Dog Saw and Other Adventures, is an anthology of his New Yorker contributions.
About Howard R. Moskowitz
Gladwell's TEDTalk focuses on something you wouldn't expect, tomato sauce. Using Dr. Howard R. Moskowitz' work, Gladwell focuses on the discovery of chunky tomato sauce for Prego, a product line that generating hundreds of millions in sales.
Moskowitz is an experimental psychologist in the field of psychophysics — the study of perception and its relation to physical stimuli — and inventor of world-class market research technology. He graduated Harvard University in 1969 with a Ph.D. in experimental psychology.
Support for LAist comes from
In the four decades since receiving that degree, his visionary work in scientific and commercial subjects has received numerous awards, including a bronze medal from the prestigious Edison Awards for his development of Mind Genomics. In recent years, Moskowitz's efforts have been focused on the humanitarian use of his technology. One project involves using Mind Genomics as a way to understand the specific issues and messaging needed to resolve inter-country conflicts, like the Palestine-Israeli issue.
Copyright 2024 NPR. To see more, visit https://www.npr.org. 9(MDA1OTI3MjQ5MDEyODUwMTE2MzM1YzNmZA004))
As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.
Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.
We rely on donations from readers like you to stay independent, which keeps our nonprofit newsroom strong and accountable to you.
No matter where you stand on the political spectrum, press freedom is at the core of keeping our nation free and fair. And as the landscape of free press changes, LAist will remain a voice you know and trust, but the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news from our community.
Please take action today to support your trusted source for local news with a donation that makes sense for your budget.
Thank you for your generous support and believing in independent news.
Chip in now to fund your local journalism
(
LAist
)
Trending on LAist
-
Censorship has long been controversial. But lately, the issue of who does and doesn’t have the right to restrict kids’ access to books has been heating up across the country in the so-called culture wars. -
With less to prove than LA, the city is becoming a center of impressive culinary creativity.
-
Nearly 470 sections of guardrailing were stolen in the last fiscal year in L.A. and Ventura counties.
-
Monarch butterflies are on a path to extinction, but there is a way to support them — and maybe see them in your own yard — by planting milkweed.
-
With California voters facing a decision on redistricting this November, Surf City is poised to join the brewing battle over Congressional voting districts.
-
The drug dealer, the last of five defendants to plead guilty to federal charges linked to the 'Friends' actor’s death, will face a maximum sentence of 65 years in prison.
Best of LAist