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Let's Move! Michelle Obama Launches Campaign Against Childhood Obesity

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As thousands of people flocked to Denny's for free, yet not ideally healthy, meals this morning, First Lady Michelle Obama launched LetsMove.gov, a campaign to change the way we raise our children.

"Childhood obesity or excess weight threatens the healthy future of one third of American children," the website states on the homepage. "We spend $150 billion every year to treat obesity-related conditions, and that number is growing. Obesity rates tripled in the past 30 years, a trend that means, for the first time in our history, American children may face a shorter expected lifespan than their parents."

It's a big campaign, but here are few highlights that caught our eye, via a White House press release: