Truth matters. Community matters. Your support makes both possible. LAist is one of the few places where news remains independent and free from political and corporate influence. Stand up for truth and for LAist. Make your year-end tax-deductible gift now.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
LA Times and Food & Wine Events Mate, Spawning 'The Taste' in September
Compressed melon salad from Bouchon on offer during one of the tasting events at the 2010 Taste of Beverly Hills event (Lindsay William-Ross/LAist)
Initially separate--though not equal, by a longshot--last year's inaugural Food & Wine Taste of Beverly Hills has merged with the Los Angeles Times' Celebration of Food and Wine and their spawn is called The Taste. The event will be a four-day celebration of epicurean delights, showcasing local chefs, restaurants, food personalities and more over Labor Day weekend, September 2-5, 2011.
Organizers are aiming to have the event rival nationally-lauded large-scale food fests like those held annually in New York, Aspen, and South Beach. In the works are restaurant tastings, cooking demonstrations, Grand Tastings, wine seminars and mixology performances, and, of course, appearances by all sorts of food world celebs.
Rather than confine the event to a single city or location, The Taste will be infiltrating Beverly Hills (including two "top-secret bashes" on a closed-down Rodeo Drive), Hollywood, and Downtown L.A. with a variety of day and evening gatherings, tastings, and events. On Labor Day, Food TV personality Giada De Laurentiis will play host to a big BBQ and picnic-style event.
Tickets for The Taste will go on sale to the general public just after Memorial Day weekend on June 1, 2011. A portion of the ticket sales will benefit Collins College of Hospitality Management at Cal Poly Pomona, Share Our Strength, Los Angeles Times Family Fund’s Summer Camp Campaign, Beverly Hills Education Fund, and Los Angeles Conservancy. Info is available online via the Times, Facebook, and Twitter.
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
