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LA County launches gift card program. Spend $100 and get an extra $50 to support LA fire recovery
El Patron is located in the burn zone and has fought to survive after the Eaton Fire destroyed many nearby businesses and neighborhoods.
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Robert Gauthier
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Los Angeles Times via Getty Images
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L.A. County officials launch holiday gift card program
Gift cards can be used at approved businesses impacted by the Palisades and Eaton fires.
Topline:
L.A. County officials have launched a holiday gift card program to support businesses still reeling from January’s firestorms.
The details: Shoppers who pick up gift cards through the shoplocal.la website will get extra gift card funds paid for by the county through a public-private partnership.
- Buy a $20, $50, or $100 gift card and get a corresponding bonus gift card worth $10, $25 or $50.
- Gift cards can be used at approved businesses impacted by the Palisades and Eaton fires. The program is funded in part by a $100,000 contribution from L.A. Care Health Plan, the county’s publicly operated health insurance.
How businesses can apply: Businesses with fewer than 100 employees — including restaurants — can fill out an online form to be included in the program. The brick-and-mortar stores must be located within communities including: Altadena, Palisades, Topanga, North Pasadena, Malibu and West Santa Monica.
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Check out the businesses: You can check out which businesses are participating in the holiday gift card program in the Recover Local Directory here.
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
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