This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Nerd alert! The local public radio war is on and cracking: Call it a prank, a punking, or just ironic ad space purchasing, but the KPCC billboard that went up recently outside local Pacifica station KPFK's Valley studio raised a few eyebrows.
For one KPFK supporter, though, the billboard needed a little re-imagining, considering its placement, and they decided to "occupy" the KPCC slogan and station ID on behalf of KPFK.
"Occupied by the local graffiti dude," reads one of the sign's embellishments, as seen in a photo on Pocho.com in a post authored by Lalo Alcaraz, host of KPFK's weekly Pocho Hour of Power. "KPCC 89.3" is gone, replaced by KPFK 90.7, and the tagline "ideas....not ideology" modified with arrows and added words to read "new ideas...not status quo ideology."
Alcaraz lauds the rebel modification with a "nice job!"
For one KPCC-er, it's sort of a nerdy non-issue. Tony Pierce, KPCC blog editor, posts on his personal site, busblog: "about eight people in LA would ever consider either stations rivals of each other as the programming is different. the only similarity is that both stations are not commercial and their target audience is smart people."
Pierce writes that the billboard tagging "brought smiles" to his corner of KPCC, but he also calls the graffiti defacement, and hints the handwriting is a "little girlie."
