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Why you have a better shot at getting into the Broad
The Broad escalator
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Photo by Iwan Baan
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The Broad Museum’s lobby with escalator
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Photo by Iwan Baan, courtesy of The Broad and Diller Scofidio + Renfro
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Sure, admission to the Broad is (mostly) free — but good luck scoring a reservation.
Since the museum opened in September 2015, advance tickets have been booked months ahead. Finally, there is hope. On May 1, the downtown museum will launch a new ticketing system.
Here's how it works: On the first day of each month, the Broad will release reservations for the subsequent month. On May 1, June tickets will become available. On June 1, July tickets will become available. And so on.
The Broad caps the number of people inside the museum at any given time to prevent overcrowding, and if you want to ensure that you get in, an advance ticket is the way to go.
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Same-day tickets will still be available to anyone who shows up but be prepared to wait in line — 30 to 45 minutes on an average weekday and 60 to 90 minutes on a weekend.
In case you were wondering whether the Broad had cemented its status as a cultural institution, it was a category on "Jeopardy!" on Tuesday night.
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