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Kendrick Lamar surprised hundreds of joggers who were participating in a Reebok 5K run in the streets of West Hollywood last night by performing on a moving 16-wheeler flat-bed truck with a full band along the way.
It all started when the rapper tweeted a cryptic message last night with his whereabouts:
9pm. meet me here. 8950 Sunset Blvd. 930pm. meet me here. 8466 Melrose Ave.
— Kendrick Lamar (@kendricklamar) March 25, 2015
As promised, Lamar arrived at Sunset Blvd. near San Vicente Blvd. and traveled about three miles to Melrose Ave. near La Cienega Blvd. where he performed a free concert for the runners and passerbys who jogged behind him. LAist Entertainment Editor Christine Ziemba was at the run and said people in the nearby hotels and clubs also came out when they heard the music to join the party, running along in street clothes. According to BET, Lamar performed tracks off of his 2012 good kid, m.A.A.d city, his recently-dropped album To Pimp a Butterfly, and songs written by Tupac.
This was all part of Reebok's #GETPUMPED campaign, and while we usually groan about marketing ploys, it's not every day you get to see Lamar rap on a moving truck, shutting down Sunset Blvd.
Kendrick Lamar performing on a flat-bed truck in West Hollywood (Photo courtesy of Reebok)
Kendrick Lamar performing on a flat-bed truck in West Hollywood (Photo courtesy of Reebok)
Runners taking photos of the Kendrick Lamar flat-bed truck (Photo courtesy of Reebok)
People at the event posted some videos of the performance on social media: