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Is the City Winning the Supergraphics Battle? Looks Like It
For years, Apple used this corner at Santa Monica and Highland for a massively large supergraphic | Photo by reader Josh
Have you noticed any new supergraphics around town? How about walls that usually carry supergraphics that are now blank. LAist reader Josh this morning took the above photo and asked "for as long as I can remember there's been an ad for Apple's latest iDevice covered the north face of this building. Is this the latest casuality in the supergraphic showdown?"
That question couldn't be more perfectly timed. The Coalition to Ban Billboard Blight last night sent out a newsletter updating the situation. Basically, since the highly publicized arrest in February, along with court-filed complaints around the city, "the city hasn’t gotten a single report of a new unpermitted supergraphic sign being put up on buildings elsewhere in Hollywood or other parts of the city the past two months," the newsletter said.
"In addition, a dozen or more of the signs that can bring in as much as $100,000 a month in ad revenue in high-traffic locations, and had been up for as long as four years, have disappeared," it added, cheering on City Attorney Carmen Trutanich.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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