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iPod Ads Continue to Launch Artists, Just Ask Feist
Not long ago a little band called Jet had a little tune that sounded like the White Stripes a little. Apple used the hyperactive rockabilly flavored single "Are You Gonna Be My Girl" to hype its iPod and the band went on to sell millions of records because of the arrangement.
Tonight Feist, an artist no one knew about until Apple used her catchy little song for an iPod commercial, is headlining at the Universal Amphitheatre, now known as the Gibson. And she has Spoon opening for them. And what's ironic is, the full video of her hit song is better than the iPod commercial proving that sometimes smaller and shorter isn't better.
In the long run though, Apple and iPod have come through in big ways. How powerful is the relationship with the iPod and bands that they feature in their spots? This video has been played 4,311,736 times. That's power.
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
Senior Vice President News, Editor in Chief
