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HD Format Wars: Why Toshiba's Loss ≠ Sony's Win

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Sony's Blu-ray high definition video disc won a contentious, expensive, and possibly over-hyped video format war reminiscent of the VHS v. Beta battles of yore.

The "battle" for dominance of the next-generation DVD market was determined over past few weeks as major studios and big box retailers sided with Sony's Blu-ray, essentially shutting Toshiba's HD-DVD format out of the market.

But who really wins here?

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The studios and retailers manage to force consumers to go Blu-ray but realistically, Blu-ray may not stand to win much in the long run.