There's A Ridiculous Starbucks Frappuccino Truck Rolling Around L.A.
Starbucks is getting into the food truck game with a psychedelic, summer-loving, meme-overloaded Frappuccino truck. The truck first spent 10 days in San Diego before rolling into Los Angeles on May 26. It'll stay through June 15 in various locations including the Hollywood Bowl, the Hollywood and Highland Mall and the the Commons in Calabasas. (Full list here.)
The brightly colored truck serves staple items and limited-time drinks, and also sets up oversized jenga and croquet games where space permits.
That's not all, though. No, this branding has everything. Hashtags. Cats. Forced puns. There's this tumblr that feels like it's trying to get you to join a cult. It's the kind of tumblr you shouldn't look at on drugs, or maybe that you should only look at on drugs. It's full of .gifs of cats karate chopping watermelons and gorillas on pogosticks. It suggests you supply user-generated content with hashtags like #frappuccino, #sipface and #sayyes.
And people are actually doing it.
What are you #sayingyes to? Summer, duh. If you stare at the Tumblr long enough, you are in danger of agreeing to 'say yes to summer fun' by texting 'flashy' to 22122. What happens when you do that? It sends you this, with the caption 'Welcome to the Frappuccino Galaxy. It's Intergal-CAT-ic!':
Not to be a buzzkill, but I'm pretty sure that cats shouldn't drink Frappuccinos.
Where will the truck head next? We're not sure, but this over-the-top branding experience on wheels is called the 'Frappuccino Truck Tour,' so it seems likely that the truck will call another city home come late June.