Shake Shack continues its daring campaign to win over the hearts of Californians, with news today that a location right in the heart of Hollywood will open later this year.Just last week, the first West Coast Shake Shack opened to great fanfare in West Hollywood. On Monday, the Shack announced another location will open in Century City, to go along with already-announced locations in Glendale and downtown L.A. Today Eater brings the news that yet another L.A. Shake Shack will open in the fall, right on Hollywood Boulevard.
This ain't no overnight raid, this is a full-scale invasion. Take note, In-N-Out!
This new Shake Shack location will be a part of the Eastown apartment complex—which already is home to another East Coast transplant in Dunkin' Donuts—situated across the street from the Henry Fonda Theatre and a block east of Vine. According to the Eastown website, Shake Shack will open this fall.
The layout of the Eastown retail spaces, with the location of the Shake Shack conveniently next to Barry's Bootcamp. (via Eastown)