Roy Choi of Kogi Featured in Ride-Along Film For Nowness
Roy Choi has become a fixture in the L.A since he burst on to the culinary scene with his Kogi mobiles in 2009. The Korean-American chef has never left us bored; from winning Food & Wine Best New Chef to his rumored vegetarianism he is always breaking the mold.
Nowness did a ride-along with Choi, exploring his ideals of feeding both the belly and the soul in a short film.
“His motivations seem purely to want to feed his friends—cashing in doesn't seem to be on his radar and you can taste that,” says filmmaker Alison Chernick, who spent a day with Choi, visiting his multiple outposts and discussing plant communication and being kind to chickens.
Watch it here and let us know what you think.