No Fooling: In-N-Out Does One-Day Pop-Up in Tokyo!
If you've got a restaurant and you come close to simulating the red and yellow logos or the cherished burgers of In-N-Out, the SoCal institution will send their lawyers after you. So news of the chain doing a one-day-only pop-up location in Japan might seem as suspicious as that 2010 April Fools' Day prank about the restaurant opening up in New York City.
In this case, though, it's true.
The OC Register's Fast Food Maven confirmed that a piece published on psfk.com was true: In-N-Out took over a location of ZipZap in the Harajuku area of Tokyo on March 28, and served up burgers, drinks, and potato chips.
An In-N-Out rep told the Fast Food Maven this was totally legit:
“That was us in Tokyo. In-N-Out Burger did sell our burgers at an event in Tokyo in March. We have done events like this before in other countries and they are just one part of our efforts to promote and expand our brand as well as reach out to customers around the world. We do not have any immediate plans to open a restaurant there but this special event will help us make future decisions.”
Should In-N-Out go global? Or would you rather they keep expanding in the US first?