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McDonald's Tries To Stave Off Irrelevance With Kale
Fast food giant McDonald's, no longer bulletproof in the age of organic food and anti-GMO sentiment, has taken a step back towards relevancy and will be testing out kale on their menu.After having a long, hard look in the mirror and realizing that being known as the purveyor of low-quality burgers might not work for them much longer, McDonald's will have two "breakfast bowl" items on their menu, one of which will include the leafy green superfood as an ingredient. According to Reuters, the bowls are available at nine Southern California locations, though sadly it doesn't say which restaurants. The egg white & turkey sausage bowl will be the item with the kale, and also includes spinach. The other bowl is a scrambled egg & chorizo option—both run about $4.
Would you like your (SoCal) McDonald's breakfast with or without kale? Dare we ask @805foodie? http://t.co/8gTxtDTbfT pic.twitter.com/iJd9INgHzy
— Ventura County Star (@vcstar) May 7, 2015
If one of those nine restaurants is also one serving breakfast all day, the Internet might explode.
Reuters also reports that Canadian McDonald's will soon also be offering salads with kale as an ingredient, though that was not confirmed by Ronald McDonald, Grimace or Mayor McCheese.
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The irony is that this move comes in the wake of a Big Mac commercial from earlier this year that mocked foodie culture and foods, including quinoa and Greek yogurt, and included a pornographic close-up of a Big Mac that proclaimed the lettuce would "never be kale."
Never say never.
Related: In A WaPo Op-Ed Extolling McDonald's, James Franco Proves The Company's Problem
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