In-N-Out Demands Manhattan Beach Eatery Rename Their Burger Called the Double Double
In-N-Out makes burgers beloved by many, but they also have a rep for making sure no one else makes a burger like them--or at least calls it by the same name. Famously protective of their menu and aesthetics, the SoCal chain has asked a nearly 40-year-old Manhattan Beach eatery to take the burger they're calling a Double Double off their menu.In this case, though, the Kettle, a staple in downtown MB since 1973, is happy to comply, reports Manhattan Beach Patch. In fact, they're so good-natured about the request, they're holding a contest to find a new name for the burger.
In-N-Out actually owns the trademark to "Double Double," a fact that was unknown to the folks at the Kettle, until a letter came in the mail asking them to give it up (aka "cease and desist").
The Kettle's Sarah Simms says she's "flattered" the chain noticed their burger, and immediately went about setting up a Facebook campaign to get a new name for their burger. "They also left a voicemail for the corporate burger chain to give them an idea of how soon In-N-Out could expect to see a re-named burger on The Kettle's menu," notes Patch.
The contest is down to two finalist names: The 6 Man Burger or The Highlander. Their origins, explained: "The 6 Man honors the city's much-loved Charlie Saikley 6-Man Beach Volleyball Tournament, a tradition held on the sand just south of the Manhattan Beach Pier every summer for 50 years; The Highlander reflects Highland Avenue, the street The Kettle is located on."
Whichever name ends up the winner, so long as it's not the Double Double, In-N-Out will be happy, for sure.