Sponsored message
Logged in as
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Food

Little Donut Shop's Devoted Regulars Are Teaming Up Against Dunkin' Donuts

rainbow-donuts.jpg
Rainbow Donuts (Photo via Facebook)

One year ago, Congress defunded public media. Now that we're 100% community funded, please become a sustaining member or increase your existing membership today.


A little SoCal donut shop is fighting against the invasion of East Coast donut giants, Dunkin' Donuts. Remember when we got our Dunkin' Donuts in Santa Monica and everyone stood in really long lines? It seems so far removed, now that we have so many Dunkin' Donuts. But over in a West Covina strip mall known as South Hills Plaza, a little doughnut shop is standing up against the chain eatery, the L.A. Times reports.

In 2017, a Dunkin' Donuts will open near Rainbow Donuts, which has been in business for the past 28 years. Rainbow's dedicated fan base is rallying around the shop, signing a petition titled, "Say No To Dunkin Donuts!!!" They cite the delicious bakery treats and the kindly shop owner, Sing Yam, as reasons for coming in morning after morning.

Harry Jarvis told the Times that Yam has remembered his name since the first time he came in the shop and has a great rapport with regulars.

"She sees people pull into the parking lot and she has their coffee and donut ready for them when they walk in," he said.

Tom House, who has been going to the shop since 1988, said that Yam even helps him put his drops in his eyes.

Yam and her family were Cambodian refugees, first fleeing to Thailand, only to be returned to Cambodia. They went to Thailand again, this time successfully traveling from Thailand to California. Yam worked a series of odd jobs until she saved enough money to purchase a Yum Yum shop, then transformed it into Rainbow Donuts.

While Yam is being reserved about her feelings towards the chain competition, her supporters are taking up the cause. They plan to demonstrate at the planning commission and City Hall until Dunkin' goes somewhere else.

One year ago, Congress voted to defund public media, eliminating a critical $1.7 million from our budget every year going forward. But they couldn’t silence us, and we’re not going anywhere. LAist is now 100% community funded and that means we’re taking our future into our own hands and turning to you to keep local reporting strong.

You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.

If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Senior Vice President News, Editor in Chief

Make your tax-deductible donation today