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Those crazy fluorescent Doritos Locos tacos have been incredibly popular since their launch in March. Taco Bell has sold 300 million of the tacos with flavored shells, accounting for a quarter of the company's sales and making it their most popular menu item. So it's only natural that the folks at Frito Lay would want to capitalize on the deal. And they will this spring, when they launch their taco-flavored chips.
Says the the Associated Press:
‘‘They wanted it to have that teeth-rattling crunch,’’ Taco Bell CEO Greg Creed said. To mimic the taste of Doritos Locos Tacos, the Taco Bell-branded Doritos this spring will be a combination of Nacho Cheese flavor and taco flavor. Frito-Lay plans to release a Cool Ranch Taco version at the same, which could be intended to capitalize on the much-anticipated rollout of Taco Bell’s Cool Ranch shells. Taco Bell hasn’t specified when it will release its Doritos Locos Tacos in that flavor, however.