Truth matters. Community matters. Your support makes both possible. LAist is one of the few places where news remains independent and free from political and corporate influence. Stand up for truth and for LAist. Make your year-end tax-deductible gift now.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Tacos Gone Loco: Doritos Makes Taco Bell-Flavored Chips
Photo courtesy of Taco Bell
Those crazy fluorescent Doritos Locos tacos have been incredibly popular since their launch in March. Taco Bell has sold 300 million of the tacos with flavored shells, accounting for a quarter of the company's sales and making it their most popular menu item. So it's only natural that the folks at Frito Lay would want to capitalize on the deal. And they will this spring, when they launch their taco-flavored chips.
Says the the Associated Press:
‘‘They wanted it to have that teeth-rattling crunch,’’ Taco Bell CEO Greg Creed said. To mimic the taste of Doritos Locos Tacos, the Taco Bell-branded Doritos this spring will be a combination of Nacho Cheese flavor and taco flavor. Frito-Lay plans to release a Cool Ranch Taco version at the same, which could be intended to capitalize on the much-anticipated rollout of Taco Bell’s Cool Ranch shells. Taco Bell hasn’t specified when it will release its Doritos Locos Tacos in that flavor, however.
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive before year-end will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
