Cold Stone Creamery Steps into Cupcake Trend
Like most places, sales have been sluggish at Cold Stone storefronts across the nation in the current economy. Loyal customers who visit the store 2.3 times a month on average are coming in less. And although they have closed 100 stores, they are opening new ones and are now adding new items to hopefully boost sales.
One of the newest items that officially debuted yesterday (but were sold before prior to the Superbowl) were their ice cream cupcakes (translation, very little cake and lots of ice cream under the frosting). There's three flavors--cake batter delux (red velvet!), sweet cream and double chocolate devotion-- and at $2.45 each (or $9.99 for a six-pack, for a limited time at least), it's a good deal to fill the sweets craving.
Perhaps the most unusual part of these is that they're held together by a hard belgian chocolate shell casing, but once you get over that unusual-to-cupcake sensation, the treats are pretty damn good and quite addictive. Warning: do not buy the six-pack unless you're prepared to eat them all and feel extremely guilty.