Burritobox's New USC Kiosk Proves It Understands The Market For Sad Gas-Station Food
After Angelenos pretty much lost it when Burritobox launched what they loglined as "the world's first burrito kiosk" in December, we haven't heard much about it since. (And we haven't gone back since we did a taste test on all the flavors. Shudder.) But now, the vending machine kings are expanding their operations to USC today, making it the first college in the U.S. to get their very own Burritobox. (Hey, what about other college students like at UCLA, which we'd imagine would love some fast burrito vending machine love too?)
It's a genius move considering the company is targeting a demographic known for eating zapped burritos and fast-food items. Since Burritobox opened shop (or box), it's only had locations at two gas stations in West Hollywood and Century City. Now, beginning at midnight tonight, it will rest on the ground floor at the Parkside Apartments on campus at 3730 S. McClintock Avenue.
“Burritobox wanted us to be the first campus to offer their service to our students, [and] we also thought it was something cool, convenient and affordable that those on campus would enjoy,” Kris Klinger, director of USC Hospitality, told the Daily Trojan.
Choose your adventure (Photo by Emma Gallegos/LAist)
The $3 (plus tax) burritos comes in different varieties hot out of a orange-hued vending machine that's reminiscent of a RedBox, and the company boasts that theirs have no hormones or antibiotics. (Even the eggs in the breakfast burritos are apparently cage-free.) You can add sides such as sour cream, Tabasco, and guacamole to your order on the machine's touch screen for an extra fee. After you complete your order, the vending machine plays a music video or ad to entertain you while you wait and then dispenses your burrito within a minute.
If you'd like to see the Burritobox in action with music, you can check out this video:
According to Burritobox's Instagram, USC students get free burritos for the first 24 hours by using the promo code "TROJANS."
L.A. is definitely a burrito-centric city, and although Burritobox certainly can't compete with our best taco trucks and stands, it works if you're a college kid with three bucks and a minute to spare.