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A New Latino Craft Beer Honors Selena, The Late Tejano Musical Legend
Tomo La Flor is a collaboration with between Mi Vida in Highland Park and Brewjeria Brewery in Pico Rivera to commemorate the late Mexican-American icon Selena.
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Photos courtesy of Mi Vida, Collage by Gab Chabrán
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We live in a golden age of chef-driven pop-ups, and Los Angeles is at the epicenter. With so many pop-ups happening at farmers' markets, breweries, and everywhere else, we are designating space to highlight some of our favorites that capture our attention and make our stomachs growl.
Welcome to the Pop-Up Of The Week. Do you have any suggestions? Email me at gchabran@scpr.org or reach out via Instagram.
Who: Highland Park-based Chicano lifestyle boutique Mi Vida and Latino and POC-owned craft brewery Brewjeria have teamed up for a limited beer release, Tomo La Flor, to honor Selena, the late Mexican American music legend.
What: They’ve created a special edition beer called Tomo La Flor, an American pale ale made with hibiscus and guava that plays off the famous Selena song, Como la Flor. And, of course, there will be pizza. Let us explain.
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Mi Vida owner Noelle Reyes has celebrated the singer’s birthday at her shop with a pizza party for the past decade. Why pizza? It was Selena’s favorite food, as immortalized in the 1997 film that charted the meteoric rise and tragic death of the singer, who was killed by the former president of her fan club when the starlet was only 23 years old. (A relatively unknown actress by the name of Jennifer Lopez starred.)
This year, Reyes wanted to go bigger: The celebration will be held at Brewjeria, and the pizza will be provided by pop-up stalwarts Quarantine Pizza, known for their inventive L.A. meets Neapolitan-style pizzas. DJ La Bellatini will be providing the tunes.
Draft pours and a four-pack of the Tomo La Flor, featuring a label illustrated by Reyes' husband, Dominic Ocha, will be available on Saturday, along with a limited edition beer glass ($26 plus tax). But get there early, as they’re expected to sell out.
When + Where: The beer release and pizza party takes place on Saturday, April 6th, from 4 p.m. to 6 p.m. at Brewjeria, 4937 Durfee Ave., Pico Rivera.
Why: When I asked Reyes what Selena means to her, she said, “Selena radiates this eternal beauty, inside and out. I love how she shared her magic and passion, and it made people feel connected.”
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Reyes’ goal for this year’s celebration is to reconnect people to the community, post-pandemic. Mi Vida served as a cultural shopping hub; however, since the pandemic, Reyes moved most of her business online and only opens her shop on weekends. Hence, this year’s celebration of Selena is also a chance for people to celebrate reconnecting in person and enjoying a space to hang out.
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