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Unveiling of LonelyGirl15 = Boring
It went from Amélie to The Village
The mystery of LonelyGirl15 (aka LG15) is solved. And it's a complete bore: three dudes randomly meet, they come up with a good idea that is LG15, it works (it works really really really well), the mystery around it stirs conversation whether it be real or a marketing scheme and then we find out it was just three dudes who are now represented by Creative Artists Agency.
Hey, kudos to them for riding the popularity of LonelyGirl15 to some promising job aspects. Kudos to them for doing something they love. But the snotty artist in me says, "fuck you, you self serving assholes." This is worse than the normal word-of-mouth marketing schemes. Now out of the closet, the creators said, “with your help we believe we are witnessing the birth of a new art form.” Are you kidding me? New??
Where I'm coming from is the Amélie aspect (or even earlier, a taste of Sophie's World). The jokes, actions, schemes or what I would call, a kind of individualized performance art that Amélie created, all had a level of mystery that usually was never solved. That's what made the story so great.
LonelyGirl15 provided a real world contemporary mystery, even if totally mindless and not really important. But no one wants to follow a story that has a terrible ending. And that's what just happened.
Well, It Turns Out That Lonelygirl Really Wasn’t (NYT)
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