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Finally! A Billboard That Doesn't Ruin The View

hammerpicture.jpg
Cayetano Ferrer, End Credits on Hollywood, 2012, site-specific public billboard, courtesy of the artist and LAXART, Los Angeles
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The Hammer Museum has put up a new billboard by artist Cayetano Ferrer as a part of its Made in L.A. exhibition.

If you don't see what's unique about it right off the bat (besides the fact that it seems to be one of the few billboard around town that isn't dedicated to "The Campaign"), look at the right edge of the billboard. The billboard is an almost-perfect match with the scene of the Hollywood Hills behind it. In other words, we think the artist has solved the city's long-running billboard blight problem.

We kid, but we're a fan of Ferrer's work that sort of calls attention to obtrusive signage by creating signage that blends in. You can see more examples of his work here, and you can check out other billboards by the Hammer here.

Related:
Another Awesome City-Wide Art Exhibition: 'Made in L.A.'