Proenza Schouler, Meet Target
Memo to Women Everywhere: Skinny, cigarette-leg jeans DO NOT LOOK GOOD ON EVERYONE! In fact, they look good on almost no one except size 0 supermodels, but those women would look good covered in elephant dung and wearing burlaps sacks. Skinny jeans are best suited for slim-hipped boyish figures. If you have hips and an ass, skinny jeans won't generally look good on you. Yeah, I'm talking to you. The chick whose wide hips and ample thighs look like overstuffed sausages thanks to those tight-ass, tapered-at-the-ankle jeans. Do yourself a favor. Go back to boot-cut. No matter how trendy cigarette jeans may be, do not be tempted! This too will pass. Just like rhinestone decked camouflage pants, platform espadrilles, Ugg boots with mini-skirts, trucker caps and gaucho capris.
Now that we've got that out of the way, let's move on to the important news. Big box retailer Target is hoping that it has finally found a fashion line that tweens and cut-rate fashionistas can both drool over. Proenza Schouler's latest clothing line, a frothy "resort wear" collection none of which costs over $50, will debut in Target stores nationwide on February 1.
Lazaro Hernandez and Jack McCollough, the design team behind Proenza Schouler*, have taken their edgy, mod-inspired approach to fashion and created a low-cost line that features skinny jeans (see above), cotton blazers, cropped jackets, flirty sundresses, preppy shorts, tropical-print sweaters and brightly colored separates like Jersey tees, windbreakers and polo shirts. The Minneapolis-based chain has been bringing designer fashions to the masses for over a year now as part of its Go International initiative, which has harnessed the talents of a variety of designers. But none of the designers previously commissioned by Target have possessed the originality or style of Proenza Schouler, which is known for its signature piped bustiers and dresses.
The advance pictures look great, but it's hard to tell without touching or trying on the clothes. The two areas where Target fashions consistently fail, even with its designer lines, are fabric and fit, and I've had my heart broken before.