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Netflix Hosting Weed Pop-Up To Promote New Show 'Disjointed'
In our neoliberal world, marijuana is only known as cannabis and it comes in art directed canisters via our favorite online streaming platforms. From August 25 to August 27, Netflix is hosting a pop-up at Alternative Herbal Health Services in West Hollywood where it will be selling 10 different strains of weed—all named after its original programming, of course.
Three of the strains—The Omega Strain, Eve’s Bush, and Rutherford B. Haze—are named for the Chuck Lorre-created, Kathy Bates-starring new show Disjointed. The show stars Bates as an activist for weed legalization who finally gets to live her dream as the owner of a Los Angeles-based dispensary. According to a press release, which was definitely written by some copywriters who felt Extremely Badass And Modern, strains for "sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate." This means the strain for Wet Hot American Summer: Ten Years Later is Camp Firewood, “a very chill indica," and the strain for Grace and Frankie is Peyotea 73, an “uplifting sativa hybrid."
The weed is available in-store only for people with proper medical authorization (sorry, non-Californians and neurotypicals). Clearly Netflix realized there was a necessary element to binge-watching it had yet to capitalize on, so here we are.
Variety points out that Netflix is not making a profit off this weed, selling it exclusively for promotional use.