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MOCA Mobilizes, Announces Their Call to Action

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LA's Museum of Contemporary Art (MOCA) may be a casualty of the country's financial dire straits. In order to avoid this unfortunate fate, they are putting out the word that now is the time for action, not avoidance.

Is the solution to fold into the more established and stable LACMA, as some wonder? What else can be done? Although Eli Broad has offered to put up $30 million of his own, he reminds us all that Los Angeles "is not a one-philanthropist town. MOCA's needs are great and will require the financial assistance of numerous supporters."

To discuss the possibilities, MOCA is morphing a scheduled critical discussion tomorrow with UCLA art history professor George Baker into one focused on MOCA's current financial crisis. To hear and be heard, interested supporters of the arts in Los Angeles are encouraged to head to MOCA tomorrow afternoon for the 3 p.m. lecture at the Geffen Contemporary; entry to Baker's discussion is included with the (much-needed) price of museum admission.

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If you can't make the meeting, but still want to be part of the fight to save MOCA, you can of course become a MOCA member, and you can also join the MOCA Mobilization Facebook group, which was created "to generate support for the Museum of Contemporary Art, Los Angeles...disseminate information on the current financial crisis, discuss options and advocate for an autonomous MOCA if necessary."