Sponsored message
Logged in as
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
  • Listen Now Playing Listen

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Food

MMMHop: Hanson Brothers Brew Up a Grown Up Project

hanson_mmmbop_single_1997.jpg

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today.

The men of Hanson are boys no more. And nothing says "I'm a grownup, dammit!" like being behind an alcoholic beverage. Perhaps the only finer than some Ed Hardy wine is some Hanson beer. It's an IPA, to be precise, to be called (what else?) MMMHop, and it should be on the market next year.

The MMMbopping brothers revealed their brewing plans at an event at Oxford in the UK, according to the Daily Express.

The Hanson sibs are definitely of age; Taylor, 28, Isaac, 31, and Zac, 26 also have wives and kids of their own.

Said the youngest, Zac: “It’s vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I’m not joking - MMMhop IPA anyone?”

Well, alrighty then. Most of the public chatter as the news spread on Twitter includes the words "not a joke," and "LOL." Hey, it could be delicious. "The original MMMBop rose to number one on the Billboard charts in 1997, and led to three Grammy awards in 1998. Clearly MMMHop has a lot to live up to," ribs the SF Chronicle. Maybe a ton of beer is what it will take to finally make that song palatable.

Yeah, you knew this was coming. Enjoy:

You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.

Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.

If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief

Make your tax-deductible donation today