Support for LAist comes from
We Explain L.A.
Stay Connected

Share This


MMMHop: Hanson Brothers Brew Up a Grown Up Project

LAist relies on your reader support.
Your tax-deductible gift today powers our reporters and keeps us independent. We rely on you, our reader, not paywalls to stay funded because we believe important news and information should be freely accessible to all.

The men of Hanson are boys no more. And nothing says "I'm a grownup, dammit!" like being behind an alcoholic beverage. Perhaps the only finer than some Ed Hardy wine is some Hanson beer. It's an IPA, to be precise, to be called (what else?) MMMHop, and it should be on the market next year.

The MMMbopping brothers revealed their brewing plans at an event at Oxford in the UK, according to the Daily Express.

The Hanson sibs are definitely of age; Taylor, 28, Isaac, 31, and Zac, 26 also have wives and kids of their own.

Said the youngest, Zac: “It’s vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I’m not joking - MMMhop IPA anyone?”

Support for LAist comes from

Well, alrighty then. Most of the public chatter as the news spread on Twitter includes the words "not a joke," and "LOL." Hey, it could be delicious. "The original MMMBop rose to number one on the Billboard charts in 1997, and led to three Grammy awards in 1998. Clearly MMMHop has a lot to live up to," ribs the SF Chronicle. Maybe a ton of beer is what it will take to finally make that song palatable.

Yeah, you knew this was coming. Enjoy: