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Arts and Entertainment

Video: Did You Know Michael Bay Directed That Iconic 'Got Milk?' Ad

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With Alexander Hamilton in the news again—perhaps for the last time in history—it's time for us to dig up some Hamilton-related trivia. For instance, did you know that the classic Got Milk? ad about his duel with Aaron Burr was directed by Michael Bay?

Before the Transformers director got his big break in 1995 with Bad Boys, he was an award-winning director of commercials and music videos. If you've seen enough of Bay's movies, this makes a lot of sense. His movies are purely testosterone-driven sensory overloads where as much visual, audio, and narrative information as possible is crammed into each frame. "Each second is so precious, so you learn to convey an amazing amount of information in a short space of time—which helped on my first movie Bad Boys," he writes on his official website.

Love him or hate him (some of us here at LAist LOVE him), he certainly has a style unto his own—you can't say that about most blockbuster directors. Even within the 1-minute span of the "Got Milk?" ad it's all there: the gonzo close-ups, the quick editing to ratchet up the drama, and the gunpowder flash standing in for a mini-explosion. So popular and effective was the ad that it won several industry awards and has since been enshrined in the CLIO Hall of Fame.

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And what does Michael Bay think of it now? "I actually thought it was pretty stupid," he told TMZ.

Here's some other classic music videos and commercials by Michael Bay:

Meat Loaf's - "I'd Do Anything For Love (But I Won't Do That)"

Levi's Jeans

Nike Alpha Project

Divinyls - "I Touch Myself"