Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Lonzo Ball, Rejected By Nike And Adidas, Launches Own Expensive And Weird-Looking Shoe

If you were to believe LaVar Ball, his son Lonzo (who's playing for UCLA's basketball team) is better than NBA superstar Stephen Curry. That's a pretty bold statement, considering that Curry did a little thing called being named the NBA's Most Valuable Player two years in a row. But whatever, LaVar is the same guy who said he could beat Michael Jordan one-on-one.
You know who didn't buy into LaVar's claims? The major shoe companies. As reported at ESPN, Nike, Adidas, and Under Armour all turned down Lonzo when discussion of a sneaker deal came up. It's likely that the companies were looking at the fact that Lonzo wasn't even playing in the NBA yet. Another factor could have been the proposal itself; LaVar actually insisted that the companies license his very own "Big Baller Brand," and even brought out prototypes of this hypothetical Lonzo shoe. Basically, LaVar was trying to boss around the three biggest athletic apparel companies on the planet, and it didn't work.
As you may have figured out by now, LaVar is not one to give up. So what the Ball family did was release the shoe themselves, reports Sports Illustrated. At first glance you'll notice the price tag: the shoe is expensive, as in it-starts-at-$495 expensive. No one in the NBA has a shoe that costs that much. That's like five times more costly than Curry's sneakers. Even LeBron James hasn't succumbed to such levels of hubris!
There's also the matter of its styling. It looks a little like a coin purse made of snakeskin:
The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS
— Big Baller Brand (@bigballerbrand) May 4, 2017
If snakeskin coin purses are your thing, you can get a signed edition for a paltry $995. And hey, check out these slippers sandals that'll set you back $220:
& Lastly, The ZO2 Slide. pic.twitter.com/gyzHscfA3w
— Big Baller Brand (@bigballerbrand) May 4, 2017
Of course, Twitter went right to work when the announcement was made:
Look like restaraunt server kicks pic.twitter.com/KOs5Az7fHb
— eric (@ericsburner) May 4, 2017
Nike and Adidas right now pic.twitter.com/s2AOsba8cL
— Sean O'Donnell (@TheSeanODonnell) May 4, 2017
It's a typo. $4.95 is the correct price.
— David Londereé (@kleenlaundry73) May 4, 2017
still prefer my design TBH. pic.twitter.com/IzBNVWAreC
— Michael Swander (@MichaelSwander) May 4, 2017
You can pre-order the shoes right now at the Big Baller Brand site. The shoes will start shipping by November 24, 2017. And, as the website informs us: "No Refunds or Exchanges."
As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.
Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.
We rely on donations from readers like you to stay independent, which keeps our nonprofit newsroom strong and accountable to you.
No matter where you stand on the political spectrum, press freedom is at the core of keeping our nation free and fair. And as the landscape of free press changes, LAist will remain a voice you know and trust, but the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news from our community.
Please take action today to support your trusted source for local news with a donation that makes sense for your budget.
Thank you for your generous support and believing in independent news.

-
The L.A. City Council approved the venue change Wednesday, which organizers say will save $12 million in infrastructure costs.
-
Taxes on the sale of some newer apartment buildings would be lowered under a plan by Sacramento lawmakers to partially rein in city Measure ULA.
-
The union representing the restaurant's workers announced Tuesday that The Pantry will welcome back patrons Thursday after suddenly shutting down six months ago.
-
If approved, the more than 62-acre project would include 50 housing lots and a marina less than a mile from Jackie and Shadow's famous nest overlooking the lake.
-
The U.S. Supreme Court lifted limits on immigration sweeps in Southern California, overturning a lower court ruling that prohibited agents from stopping people based on their appearance.
-
Censorship has long been controversial. But lately, the issue of who does and doesn’t have the right to restrict kids’ access to books has been heating up across the country in the so-called culture wars.