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LAist Goes Shopping: '&Still' -- Early '90s Sportswear Emporium

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Jeremy Shapiro wanted to open a store that specialized in the bright, fun sportswear that was the rage when he was in high school. Last May the Los Angeles native opened &Still Clothing (And Still.) “I was wearing all of this,” said Shapiro of the 1990-1994 gear which illuminated his high school years in New Jersey. “All of it.”

You can find &Still on a stretch of La Brea Avenue that features Undefeated, Union and Stussy -- all titans of urban hip with global influence. With &Still’s addition, and success, there’s no doubt this is that ground zero. Shapiro’s right when he said “this block is money.”

LAist checked in with Shapiro to see how his rather specialized clothing business is doing during the recession. He also tells us who has been coming into his store, which features a boxing ring in the middle of it.