We Tried Out The Netflix Of Concerts: $25/Month For All The Shows
There's a new service that allows users to snag tickets to an unlimited number of shows at venues around Los Angeles. They're calling themselves the Netflix of concerts. We tried it out to see how it works.Jukely Unlimited launched last month in L.A. after launching last fall in New York. Subscribers to the monthly service have access to numerous shows each month for a flat subscription fee.
Here's the deal: When you log into Jukely Unlimited, you'll be able to see passes to a bunch of shows. Passes are available two days in advance, and new passes are released at 11 a.m. daily. You'll see each show's date, time and venue, and you can also watch an artist's video or listen to a track if they're unfamiliar to you. There's usually at least five shows to choose from per day. To go to a show, you simply select 'get pass' and then, depending on your subscription level, you'll either have one or two tickets waiting for you. Jukely Unlimited is $25/month, and Jukely Unlimited Plus—which gives you a ticket for a guest, too—is $45/month. You'll receive confirmation via text message.
When you arrive at the venue, your name should be on the list. I tried this out on a Friday night at the Viper Room, and getting in was a piece of cake. I told the door man that I was using Jukely, gave him my name and went right into the show. Other shows might send you tickets in the form of a .pdf, depending on how the venue or promoters choose to provide Jukely with access.
Once you select a show, your account will be locked until you check into the show or cancel your tickets. You can do this on your phone, and you'll get a text message that reminds you to do so. You will not be able to lie about it unless you are relatively close to the venue since the app uses your phone to verify your location. Once you check in, you'll immediately be able to get passes for your next show. If you miss a show without canceling, you'll have a 24-hour lock on your account. This might seem a little limiting for those who might want to use the app on two consecutive days, but it does hold users accountable and ensures no one user will go through and snatch up all the available passes.
If you go to Jukely's main site and look at upcoming shows, you will see many more shows—some big-name headliners—many months in advance. There's no guarantee that these shows will be available using Jukely Unlimited. Jukely co-funder Bora Celik stressed to LAist that the service is not about scoring cheap tickets to see headlining acts. It's about discovering new music and encouraging users to go to more shows. There's little risk in using the app to check out an artist you might not have heard of before on a night where you have no plans. If you don't like the act, the tickets were of no added cost to you. If you do like the show, then it's a win all around.
However, while this app is mostly about finding new favorites and getting out to see live music, there are a few larger headliners that show up: Bush, Paul Oakenfold and Zola Jesus all popped up this recently. Tickets for these shows tend to go very quickly. If you know there's a show you want to see, your best bet is to be online at 11 a.m. two days in advance to snatch those passes up if they're available. I kept forgetting, so there were a few shows we might have seen that were sold out by the time I checked, which was usually early afternoon. Celik recommends that users buy tickets separately for popular headliners if they absolutely know they want to see them.
As far as bands most commonly available via Jukely Unlimited, we noticed a lot of folk, EDM, indie and rock acts, as well as a few metal and punk shows. Popular venues are the Echo, Sound and the Sunset Strip clubs. Some are local acts and others are smaller, touring outfits. Some are unexpected twists. For example, we got to see Metalachi, a mariachi band that does covers of metal songs. Tonight, you could catch Dead Heroine (rock), Israel Nash (folk) or singer-songwriter Nicole Atkins. Passes for Kate Voegele, Corners and Ben Howard are sold out.
"The most popular music [to see] in New York is electronic and indie music," Celik said. "To our surprise, metal has been becoming very popular. Another thing that we've been observing is people saying they only listen to [one genre], but if they're not doing anything on a week night, they say, 'why not?' and go." Celik said that Jukely users tend to hit up an average of 2.5 concerts a month.
All in all, if you're more inclined to only see bands you are familiar with, you're probably better off buying one-off tickets to those concerts. However, if you're a music lover who appreciates live shows and doesn't mind taking a chance on new acts, you'll probably get more than your money's worth out of this service—and it's a good way to fill up those nights when you're not sure what to do. Also, if you're looking for an innovative gift for a music lover, a month with Jukely Unlimited wouldn't be a bad idea.
Subscribers will be able to use Jukely in any city that also has the service. So far, it's launched in New York, Los Angeles and San Francisco. New users can sign up for a free 7-day trial here.