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Apple Changes iTunes Pricing: Now 69, 99 and 129 Cents

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AP Photo/Paul Sakuma

Up in San Francisco at MacWorld today (SFist coverage here), Apple Computers announced a slew of new nerdy Mac stuff. And one of the big news items pertinent to the music industry is the pricing change. Come April, Executive Phil Schiller said iTunes songs will be sold in three pricing tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which marks a significant change, since Apple currently sells songs for 99 cents.

Apple will also remove the copy-protection software from all its digital music, which currently has a selection of higher-priced unrestricted downloads.