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Festival Watch: Taking the Sunset Strip Back by Closing the Street Down

Shwayze Live at The Roxy | Photo by Erik Voake, courtesy The Roxy Theatre
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Santa Monica Boulevard sees two huge streets closures a year: Halloween and Gay Pride, both of which that draw hundreds of thousands of people. But for the first time the Sunset Strip is getting its due in a week and a half. "The street has never been closed for something like this, this is a first," explained an excited Nic Adler, the tech savvy owner of The Roxy and one of the Sunset Strip Music Festival organizers.

The festival was born last summer with various venues along West Hollywood's Sunset Strip hosting shows and events, but it wasn't organized like a traditional street festival. That was until this year when organizers will take a portion, shut it down for 24 hours and put up two stages featuring Ozzy Osbourne, KoЯn, Chris Cornell, Pepper, Kottonmouth Kings, Shiny Toy Guns, Schwayze, LMFAO, The Donnas, Unwritten Law and Fishbone. Those street shows will be complimented by nearly forty bands playing some of the Sunset Strip venues, some which will have lineups until 2 a.m.

"The festival represents what the Sunset Strip is," said Adler. "On any given night, if you look at the Strip, it will be like this: there's hard rock at The Whisky, hip hop at Key Club, you'll have some rock or pop at The Roxy and you'll have some singer songwriter at the Cat Club. We've just basically went and got the best of that and put it together. It's all rock, all these bands are about having a good time."