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Hurley and Brandon Boyd are Saving the World One Shirt at a Time
By Katherine Peach/Special to LAist
The world's oceans are home to more than 97 percent of all life on Earth. Those resources are dwindling thanks to over-fishing and pollution— a majority from land-based activities. Activist and Incubus front man Brandon Boyd has partnered with surf brand Hurley to raise funds and awareness about ocean conservation with a limited edition clothing line.
The surfer, writer, musician and artist has long been a vocal advocate for ocean preservation. Boyd began working two years ago with H.O.P.E. (Helping Other People Everywhere), a nonprofit that involves artists to support social projects around the world. He first worked with a benefit for those affected by the tragedies in the Darfur Region. Once Boyd realized the ability to use artwork to deliver a “powerful message,” he felt compelled to continue working with the nonprofit.
His long friendship with Hurley fueled the recent fashion collaboration. The art is simple, but emotive watercolor and ink drawings that Boyd created for the project. Featuring both men and women’s styles, the shirts feature whimsical whales and floating plastic bottle islands in muted colors. Portions of the sales from the limited edition shirts will benefit H.O.P.E. Anyone can find the collection at Buckle stores or from the comfort of home at Hurley online.
The Seathos Foundation hosted a private party Thursday, March 24 at its headquarters located on Abbot Kinney Boulevard in Venice cramming attendees in the three-story space to preview Boyd’s artwork and the art-inspired shirts. Seathos, which solely promotes global awareness of ocean conservation, partnered with Hurley and Boyd. Braving the chill and rain taste-makers from the surf, art, music world converged to view Boyd’s creations.
Actors Eric Balfour, Michelle Rodriguez, and Seathos supporter Danny Moder are a few celebs that made it out for the party. Bob Hurley, founder of the Hurley brand, Chris Jensen and Michael Schwab, founders of Seathos, joined the crowd that literally had people rubbing elbows in the narrow headquarters.
For those who want to see the collection first hand, a second event on April 2 will be open to the public featuring the original works, as well as live mural painting by Boyd. The event is open to the public and will run 6 p.m. to 10 p.m. at the Hurley Space Gallery.