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Undies-Clad Shoppers Line Up for Free Clothing Event in Santa Monica

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How far would you go for free clothes? Would you, say, disrobe and stand in line in a bustling tourist hub in Santa Monica?

For some shoppers, the answer to that question is "yes," and they had the chance to prove it today, reports KTLA. Desigual, a Spanish company that sells men's, women's and children's clothing, promoting the opening of their newest store on the promenade by offering the first 100 people who showed up in their undies a free top and bottom.

Wanna-be shoppers started lining up at about 7:00 a.m., and anyone lined up by 9:00 a.m. who didn't make the cut were still offered 50% off any purchases made today.