Video: Will Ferrell And L.A. Artists Show Love For Our Museums
The La Brea Tar Pits Museum and the Natural History Museum want us to rethink how we "museum."Museums are often trying to make themselves more accessible to a modern audience. Last week, we visited a long-underutilized pedestrian tunnel at the Southwest Museum of the American Indian that has been filled with modern art. And earlier this week, LACMA announced LACMA Local, where members are invited to biweekly meet-ups to learn about art and make friends.
The museums' new campaign, called #HowDoYouMuseum, hopes to flip the part of speech from noun to verb when it comes to the word "museum." They've recruited the likes of actor Will Ferrell and artist Gary Baseman to make a series of videos of where they learn about history, crack gags and share their love for the museum. But, the museum is extending the invitation to local visitors as well. Those who visit the Natural History Museum or the La Brea Tar Pits are encouraged to take photos or video of their experience—or something the experience inspired them to create—and post it using the hashtag #howdoyoumuseum. These posts will be featured on the museum's website, and stellar entires may garner a prize.
Here are a handful of the videos they have up right now, but more will be released soon.